Alfa Romeo Experiential and Tier III Brand Marketing Manager (Hybrid Positino)-Stellantis

Job Description

Job Title: Alfa Romeo Experiential and Tier III Brand Marketing Manager (Hybrid Positino)

Company: Stellantis

Location: Auburn Hills, MI

Pay:

AI Pay Analysis: To accurately analyze the hourly rate for the “Alfa Romeo Experiential and Tier III Brand Marketing Manager” position in Auburn Hills, MI, specific salary details would be needed. However, generally speaking, brand marketing managers in the automotive sector can expect competitive salaries that vary based on experience, company size, and regional cost of living. In the Detroit metropolitan area, which includes Auburn Hills, salaries for such roles typically range from $30 to $60 per hour, depending on seniority and expertise in experiential marketing. If the hourly rate you have falls within or exceeds this range, it would likely be considered competitive and in line with industry standards. For a precise evaluation, comparisons with similar positions and local market data would be crucial.

Job description:

The Experiential and Tier III Brand Marketing Manager will oversee the development and implementation of current and future programs for new vehicle launches as well as customer demand sustainment initiatives. This role involves defining and optimizing marketing strategies, fostering key vendor partnerships, and leading comprehensive Tier 1 (T1) & Tier 3 (T3) experiential activities, along with related communications directed to dealers. The Manager will be responsible for the overall co-op program, ensuring that all funds are utilized by the end of each calendar year. This position requires meticulous oversight to ensure that dealers provide the necessary documentation for co-op-related claims.

The successful candidate must maintain a strong focus on both regional and national brand and product awareness development. Additionally, the Alfa Romeo Brand Manager will be tasked with monitoring the effectiveness and efficiency of various programs. Candidates should exhibit the ability to leverage data analytics to identify market trends clearly and formulate concise recommendations for Senior Leadership, aimed at achieving defined results. This role demands creative problem-solving, adaptability in daily time management, and strong analytical, presentation, and communication skills. Confidence in proposing initiatives that drive results to diverse audiences is imperative.

Most importantly, the Manager must excel in a fast-paced and ambiguous work environment.

Alfa Romeo’s marketing strategy emphasizes several critical areas:

1. Brand Positioning: Highlighting Alfa Romeo’s heritage, Italian design, and performance to distinguish it from competitors.
2. Target Audience: Engaging affluent, performance-oriented customers who appreciate luxury and exclusivity.
3. Digital Marketing: Utilizing digital channels for targeted advertising, social media engagement, and influencer collaborations to broaden audience reach.
4. Experiential Marketing: Crafting memorable experiences through test drives, events, and sponsorships to foster a deep emotional connection with the brand.
5. Dealer Engagement: Offering comprehensive training and support to dealers to ensure they effectively convey Alfa Romeo’s unique value proposition.
6. Product Launches: Strategically orchestrating product launches with impactful marketing campaigns designed to generate excitement and drive sales.
7. Customer Loyalty Programs: Implementing strategies to retain existing customers and encourage repeat business.

Key Performance Indicators (KPIs) for this role include:

1. Sales Volume: Monitoring the number of vehicles sold within specific time frames.
2. Market Share: Assessing Alfa Romeo’s share within the total automotive market.
3. Brand Awareness: Evaluating recognition and recall of the Alfa Romeo brand among target demographics.
4. Return on Marketing Investment (ROMI): Analyzing revenue generated from marketing activities relative to associated costs.
5. Lead Generation: Tracking the volume of potential customers generated through marketing efforts.
6. Conversion Rate: Measuring the percentage of leads converting to actual sales.

This position is hybrid.

Basic Qualifications:

• Bachelor’s degree required in marketing, business, or a related field.
• 5+ years of experience in sales, marketing, event planning, and experiential consumer events.
• Experience in the automotive industry.
• High proficiency in Microsoft Office, particularly PowerPoint and Excel.
• Strong analytical and strategic thinking capabilities.
• Excellent time management and quantitative/analytical skills.
• Proven ability to develop and present strategic and tactical plans at the executive level.
• Proficient in effective communication with Senior Management and large groups of stakeholders, including dealers, business centers, and media.
• Highly motivated and sociable individual eager to grow within the company.

EOE / Disability / Veteran

At Stellantis, we evaluate candidates based on qualifications, merit, and business requirements. We encourage applications from individuals of all gender identities, ages, ethnicities, nationalities, religions, sexual orientations, and abilities. Diverse teams are essential for meeting the evolving needs of our customers and shaping our future.

Job Posting Date: Fri, 22 Nov 2024 05:27:11 GMT

Apply now!