Events, Social Media, & Marketing Manager-LAWRENCE FINANCIAL GROUP

Westerville, OH
December 20, 2024
Full Time
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Average Pay*: $20 - $30
*average hourly rate for this position in your area
Deadline date:
$26 - $26

Job Description

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Job Title: Events, Social Media, & Marketing Manager

Company: LAWRENCE FINANCIAL GROUP

Location: Westerville, OH

Pay: $55000 per year

AI Pay Analysis: An annual salary of $55,000 for an “Events, Social Media, & Marketing Manager” in Westerville, OH translates to an approximate hourly rate of about $26.44. This figure appears to be below the industry standard for similar roles, as marketing managers typically earn between $50,000 to $80,000 annually in Ohio, with more experienced professionals and those in larger organizations often surpassing the higher end of that range. Given the multifaceted nature of the role, which encompasses event planning, social media management, and marketing strategy, this compensation may not be competitive, particularly in a market that values diverse skills and experience in the marketing field.

Job description:

Benefits:

  • Performance-based bonuses
  • Company-sponsored gatherings
  • Paid time off
  • Opportunities for training and professional development

Position Overview:
We are seeking a dynamic and innovative Events and Marketing Manager to spearhead our marketing initiatives, oversee social media strategies, and coordinate event planning. This individual will be responsible for all facets of our digital and in-person engagement to enhance brand visibility, drive engagement, and cultivate meaningful connections with our audience.

Key Responsibilities:

Social Media Management:

  • Oversee and curate content for the company’s social media platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube.
  • Foster community engagement and industry visibility by generating discussions in relevant forums, such as Bigger Pockets.
  • Develop both short-form and long-form content, encompassing reels, posts, and stories tailored to specific audiences on each platform.
  • Collaborate with team members (originators) to boost their social media presence, providing guidance and support in content creation.

Content Creation and Production:

  • Conceptualize, shoot, edit, and produce high-quality content across social media, podcasts, and YouTube channels.
  • Maintain the company’s YouTube channel, podcast channel, and website to ensure cohesive branding and consistently engaging content.
  • Generate marketing materials, including designs in Canva for advertisements, flyers, and posts.
  • Produce branded merchandise and promotional items for team use and events.

Marketing Campaigns:

  • Plan, implement, and analyze paid marketing campaigns, including Facebook Ads and Google Ads, among other platforms as needed.
  • Evaluate marketing data to optimize strategies and enhance return on investment (ROI).
  • Assist in developing and managing chatbot functionalities on the website to improve customer interaction.

Event Planning and Coordination:

  • Strategically plan and coordinate outreach events to strengthen brand recognition and foster community relationships.
  • Manage logistics, booking, and onsite operations for events.
  • Collaborate closely with internal and external stakeholders to ensure events align with overall marketing objectives.

Technology and Equipment Management:

  • Develop an equipment list and budget for photography, videography, and event requirements.
  • Organize and maintain all necessary equipment to ensure readiness.
  • Remain informed about trends in digital marketing and media production to recommend and implement new tools and techniques.

Travel Requirements:

  • Be available to travel to our Dayton office as required.
  • Attend conferences, work events, and content creation sessions, including out-of-state engagements.
  • Accompany owners on personal trips for content creation, as requested.

Team Collaboration and Support:

  • Provide training and resources to team members to enhance their marketing and social media strategies.
  • Act as a resource for graphic design, branding, and additional marketing support across departments.

General Marketing Duties:

  • Develop and implement comprehensive marketing strategies that align with business goals.
  • Conduct market research to identify opportunities for improvement in campaigns.
  • Ensure consistent branding across all platforms and marketing materials.
  • Stay abreast of industry trends to incorporate innovative marketing techniques.

Qualifications:

  • Proven experience in marketing, social media management, content creation, and event planning.
  • Proficiency in tools such as Adobe Creative Suite, Canva, social media platforms, and scheduling applications.
  • Strong skills in photography, videography, editing, and graphic design.
  • Experience managing paid advertising campaigns (e.g., Facebook Ads, Google Ads).
  • Familiarity with website management tools (e.g., WordPress) and SEO best practices.
  • Exceptional organizational, multitasking, and communication skills.
  • Ability to work both independently and collaboratively in a fast-paced environment.
  • A creative thinker passionate about enhancing brand presence and community engagement.

Preferred Skills:

  • Experience in chatbot development and management.
  • Familiarity with industry-related forums like Bigger Pockets.
  • Knowledge of podcasting tools and platforms.

What We Offer:

  • An opportunity to engage with a forward-thinking and passionate team.
  • Creative freedom to implement and execute innovative marketing strategies.
  • A dynamic work environment with opportunities for growth and professional advancement.

This role is critical to our company’s growth and brand recognition. If you are a results-oriented, tech-savvy, and highly creative professional who excels in managing diverse tasks and projects, we invite you to apply! Flexible work-from-home options are available.

Job Posting Date: Thu, 12 Dec 2024 06:57:52 GMT

Apply now!

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