Event & Marketing Communications Manager-Lighthouse

Job Description

Job Title: Event & Marketing Communications Manager

Company: Lighthouse

Location: Pontiac, MI

Pay: $52000 – 69300 per year

AI Pay Analysis: The annual salary range of $52,000 to $69,300 for an Event & Marketing Communications Manager in Pontiac, MI translates to an hourly rate of approximately $25 to $33.54, which is generally competitive for this role, though it may vary depending on experience and the specific demands of the position. Industry standards indicate that professionals in similar roles, particularly in markets with high living costs, may earn higher pay, typically ranging from $60,000 to $85,000 annually. Considering Pontiac’s cost of living is lower than some major metropolitan areas, the offered range may be appealing, but candidates with significant experience or specialized skills may seek higher compensation. Overall, while the salary is reasonable for the region, it may not fully align with the upper end of industry expectations.

Job description:

Lighthouse MI is an innovative non-profit organization founded in 2019 through the merger of Lighthouse of Oakland County and South Oakland Shelter, aimed at providing a comprehensive response to poverty in the Metro Detroit area. With over 80 years of combined expertise, Lighthouse serves as a beacon of hope for our neighbors in need, offering assistance with emergency basic needs, housing programs, and supportive services that foster long-term economic stability. Lighthouse also operates Spero Housing Group, a subsidiary focused on creating high-quality affordable and supportive housing for low- and moderate-income individuals, as well as HandUp, a community and crowdfunding platform that supports over 100 homeless service agencies and their clients nationwide.

Lighthouse is looking for a dynamic and organized Event & Marketing Communications Manager to enhance and promote our work effectively. This role entails oversight of two major annual events and the execution of Lighthouse’s marketing strategies, including direct mail messaging, print and electronic newsletters, web, email, and social media communications, as well as the Annual Report. The successful candidate will utilize both strategic thinking and practical execution to foster engagement and advance our mission across various channels. Additionally, this role involves providing event and marketing strategy support for key organizational and outreach projects. The ideal candidate will exhibit a collaborative spirit, meticulous attention to detail, and the ability to work efficiently across departments.

The Event & Marketing Communications Manager will play a crucial role in ensuring our events communicate effectively to a wide and diverse audience. This position necessitates an individual who is highly organized, creative, and motivated to lead on event planning, sponsorship cultivation, revenue generation, management, execution, and marketing. The events will include a fundraising initiative known as The Rent Party and our Annual Meeting. Responsibilities encompass committee management, sponsorship solicitation, constituent communications, and project management, in close collaboration with development team leaders to identify new opportunities.

In terms of marketing communications, this role will support broad organizational objectives as well as fund development initiatives. The Event & Marketing Communications Manager will serve as the primary contact for public relations, website, and design vendors, effectively leveraging these partnerships. This position will also contribute to the development of messaging for direct mail and newsletter communications while analyzing outcomes to guide future strategies.

The successful candidate must demonstrate an ability to anticipate project needs, prioritize workloads, and meet deadlines. Focus will be placed on cultivating positive relationships with donors, volunteers, sponsors, vendors, and colleagues. This is a full-time position requiring 40 hours of work per week.

Responsibilities include:

Event Management

• Develop strategies to secure repeat and new sponsorships for The Rent Party.
• Contribute to the planning of a meaningful and well-attended Annual Meeting.
• Update and manage timelines, programs, and task lists for events.
• Act as the staff lead for The Rent Party committee.
• Negotiate and manage costs and services related to logistics and vendor partnerships.
• Collaborate with colleagues to recruit and coordinate event volunteers, awards, and entertainment; develop run-of-show, review speeches, write scripts, and coordinate rehearsals.
• Oversee invitation, registration, and attendee check-in processes.
• Align post-event follow-up with sponsors and donors through a Moves Management development strategy.
• Provide guidance and support for additional Lighthouse events as necessary.

Integrated Digital Communications and Marketing

• Develop and implement comprehensive, data-driven digital marketing strategies that align with organizational and programmatic objectives.
• Participate in managing a content calendar for all digital platforms.
• Coordinate with colleagues and vendors to design, implement, and create content for email marketing and social media campaigns.
• Schedule and deploy emails using Constant Contact.
• Manage analytics, performance measurement, and reporting across email and social media channels.

Project-Based Marketing and Communications Support

• Oversee the development, design, publication, and dissemination of the Annual Report.
• Act as the lead for key organizational initiatives and programs, including the bi-annual newsletter and volunteer newsletter.
• Contribute to direct mail messaging, ensuring alignment with social and digital communication efforts.
• Create and manage marketing materials and collateral to support organizational goals.
• Track and report on project-specific marketing metrics.

Organizational Support, Brand Management, and Strategy

• Contribute to Lighthouse’s overall marketing and communications strategy, working collaboratively to develop and implement plans that meet objectives.
• Manage the organization’s brand and positioning across all channels and programs.
• Ensure that all content is accurate, inclusive, engaging, and aligns with our brand.
• Cultivate relationships with marketing vendors and contractors.
• Collaborate with staff and volunteers to convey mission impact effectively.
• Develop and maintain tools and systems to manage organizational and departmental processes, assets, and files.

Website Management

• Oversee all aspects of website management, including content updates, user experience optimization, and technical maintenance.
• Collaborate with external IT teams to ensure website security, performance, and functionality.
• Manage website analytics to develop data-driven strategies for improvement.

Minimum Qualifications

• Bachelor’s degree from an accredited institution or a master’s degree in a related field.
• A minimum of 2 years of experience in event management and/or marketing.
• Proficiency in Microsoft Office Suite and Google Apps.
• Ability to handle confidential information with tact and discretion.
• A collaborative team player who embodies a positive and solutions-oriented attitude in a fast-paced nonprofit environment.
• Flexibility and the ability to prioritize tasks effectively in a rapidly changing environment.
• Excellent communication skills for effective interactions with team members and donors.
• Demonstrated reliability, responsiveness, and professionalism in all engagements.
• Proven capacity to work independently as well as collaboratively within a team.

Preferred Qualifications

• Master’s degree from an accredited institution in a related field.
• 4 or more years of experience in marketing, communications, and/or event management, with practical experience in digital marketing.
• Experience managing websites and content management systems (CMS).
• A proven track record in directing successful digital marketing campaigns and familiarity with industry trends.
• Advanced proficiency in analytics tools, particularly Google Analytics.
• Expertise in developing email marketing strategies and proficiency with relevant platforms.
• Background in developing social media strategies (both organic and paid) and using management tools.
• Exceptional project management abilities with capacity to handle multiple priorities.
• Familiarity with Blackbaud’s Raisers Edge.
• Experience with email marketing platforms such as Constant Contact.
• Strong collaboration skills.
• Ability to work independently while coordinating efforts with staff.
• Demonstrated effectiveness with racially and ethnically diverse clients and teams.
• Ability to build consensus, resolve conflicts, and engage in difficult conversations when necessary.
• Outstanding written and verbal communication skills.
• Capacity to listen and accept constructive feedback.
• High emotional intelligence and personal integrity.
• Ability to thrive in a fast-paced, demanding, and constantly evolving environment.

Lighthouse offers an excellent benefits package that includes medical, dental, vision, life insurance, matching 401(k), and more.

This job description outlines the essential nature and responsibilities associated with this role and should not be regarded as an exhaustive list of all tasks, responsibilities, and qualifications. Lighthouse is an equal opportunity employer, committed to fostering diversity and does not discriminate against any qualified individual based on race, creed, religion, national origin, color, veteran status, gender or gender identity, age, sexual orientation, marital status, disability, income, weight, or any other protected status.

Interested applicants should submit a cover letter and resume electronically. Applications will be accepted on a continuous basis until the position is filled. Please refrain from making phone or email inquiries regarding the position.

Job Posting Date: Thu, 09 Jan 2025 23:50:05 GMT

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