Marketing Liaison-Confluent Health

Vandalia, OH
January 19, 2025
Part Time
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Average Pay*: $22 - $27
*average hourly rate for this position in your area
Deadline date:
$25 - $25

Job Description

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Job Title: Marketing Liaison

Company: Confluent Health

Location: Vandalia, OH

Pay: $25 per hour

AI Pay Analysis: An hourly rate of $25 for a Marketing Liaison position in Vandalia, OH, is generally considered competitive, though it may vary based on specific responsibilities, experience levels, and company size. According to salary data, the typical range for similar roles in the broader Midwest region typically falls between $22 to $35 per hour, with variations depending on industry (e.g., healthcare, manufacturing) and demand for marketing skill sets in the local economy. While $25 is at the lower end of the average spectrum, it can be appealing for entry-level positions or smaller organizations, but may be less competitive for experienced candidates or those in more prominent companies. Overall, the rate aligns well with industry standards but may warrant adjustments to attract top talent.

Job description:

Xcel Physical Therapy is seeking a part-time Physician Liaison/Marketing Representative who is passionate about fostering strong relationships within the healthcare community. At Xcel, we strive to create an exceptional workplace culture that encourages our team members to enjoy their work while making a positive impact on our patients’ lives. We offer a supportive, family-like environment, opportunities for career advancement, and abundant resources to facilitate your success.

The Physician and Community Marketing Representative will be primarily responsible for developing and maintaining relationships with local physicians and potential patients, effectively promoting Xcel Physical Therapy’s services. This role may also involve engagement with employers and payers. Please note that this position does not require the creation of advertisements, enhancement of SEO/SEM, or website development. Collaborating closely with the CEO, Marketing Director, and Clinic Directors, the representative will play a vital role in executing strategic marketing initiatives and will serve as the face of our organization at community events.

Key Responsibilities:

Physician Marketing and Relations

  • Establish and nurture relationships with targeted physicians and clinical referral sources.
  • Collaborate closely with the CEO, Marketing Director, and Clinic Directors.
  • Achieve a target of eight direct physician contacts per day, totaling 16-20 per week.
  • Participate in and host various physician and community events, such as Chamber of Commerce meetings, health fairs, vendor booths, and networking events.
  • Facilitate opportunities for physical therapists to connect with customers and referral sources.
  • Communicate effectively with referring providers and their office staff.
  • Attend monthly marketing meetings.
  • Maintain confidentiality and adhere to all HIPAA regulations.
  • Coordinate with staff to ensure customer requests are addressed swiftly and appropriately.
  • Develop a consistent routing schedule to meet the needs of both internal and external clients.
  • Track physician referral information and relationship-building activities in Salesforce.
  • Undertake additional work-related tasks as assigned.

Community Engagement and Brand Awareness

  • Work with leadership to plan and organize community events.
  • Forge local partnerships through sponsorships and collaborations.
  • Oversee the organization and distribution of marketing collateral.
  • Assist in maintaining and promoting the corporate brand identity.

Planning and Training

  • Contribute to the development of a quarterly marketing plan that includes budgeting, collateral, relationship cultivation, community image, and service excellence.
  • Provide regular updates on marketing activities and demographic data to support initiatives.
  • Deliver marketing training sessions for Clinic Directors and designated staff.
  • Maintain an updated database of referral sources in Salesforce.

Qualifications:

Education:

  • Bachelor’s degree in business, marketing, clinical fields, or a related area, coupled with relevant sales/marketing experience.

Experience:

  • A minimum of two years of experience in medical or healthcare sales is preferred.

Additional Requirements:

  • A personal vehicle and a valid driver’s license are required for this position.

Skills and Knowledge:

  • Demonstrated problem-solving skills with sound judgment and resolution capabilities.
  • Strong planning and organizational skills to effectively connect with customers.
  • Exceptional communication and presentation abilities, with the talent to engage various audiences.
  • A customer support-oriented mindset for both internal and external stakeholders.
  • Self-motivated and driven to achieve success both individually and collaboratively.
  • Proven relationship-building skills and commitment to follow-through; a positive and outgoing personality is essential.
  • Experience in healthcare sales and influencing primary and specialty care communities is advantageous.
  • Ability to excel in a fast-paced, multi-tasking environment with a keen eye for event management.
  • Current understanding of trends in physician relationships and referral development.
  • Professional demeanor with strong interpersonal skills, including writing, proofreading, and public speaking.
  • Exemplary organizational skills and experience in activity and event planning.
  • Ability to collaborate effectively and manage tasks to meet deadlines.
  • Commitment to outstanding customer service and high-quality standards.
  • Proficiency in using web tools, Google Apps, Microsoft Word, Excel, and PowerPoint.
  • Flexibility to perform other work-related duties as needed.

Job Posting Date: Sun, 19 Jan 2025 04:58:35 GMT

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