VP, Marketing – eCommerce Solutions-Synchrony

Job Description

Job Title: VP, Marketing – eCommerce Solutions

Company: Synchrony

Location: West Chester, OH

Pay: $185000 per year

AI Pay Analysis: An annual salary of $185,000 for the role of “VP, Marketing – eCommerce Solutions” translates to an hourly rate of approximately $88.65, assuming a standard 40-hour workweek. This compensation appears competitive when compared to industry standards, as VP-level marketing roles in eCommerce typically range from $150,000 to over $250,000 annually, depending on factors such as company size, performance, and location. Given that West Chester, OH is generally less expensive than major metropolitan areas like New York or San Francisco, this salary is likely aligned with local market expectations, making it an attractive offer for candidates with relevant experience and a strong track record in eCommerce marketing.

Job description:

The Vice President of Marketing for eCommerce Solutions will play a pivotal role in driving growth by attracting digital small and medium-sized business (SMB) merchants to our service offerings. This leadership position will entail spearheading Synchrony-sourced campaigns and fostering strategic partnerships with leading eCommerce platforms such as Adobe and BigCommerce. The successful candidate will serve as Synchrony’s Partner Manager, cultivating strong and productive relationships to effectively promote our partnership across both the platform and Synchrony’s marketing channels, thereby acquiring additional merchants for our eCommerce Solutions.

Essential Responsibilities:

• Design and implement comprehensive B2B omni-channel marketing strategies, integrating traditional, digital, trade shows, and partner channels.
• Develop scalable lead generation and nurturing programs through a diversified approach including events, paid advertising, email, retargeting, direct mail, and content promotion.
• Lead the digital strategy in collaboration with digital teams to optimize SEO, SEM, email campaigns, and social media initiatives as applicable.
• Formulate and communicate compelling value propositions for eCommerce Solutions, including business cases and comprehensive pitch decks.
• Support product strategy and design value propositions through thorough merchant research, testing, development, and launch initiatives.
• Develop guidelines to establish digital best practices for merchants integrating financing into their website strategies and broader digital marketing efforts.
• Identify, prioritize, and align marketing and eCommerce Solution strategies collaboratively with key stakeholders.
• Maintain an in-depth understanding of competitor products and experiences to identify opportunities for enhancing customer satisfaction.
• Build and nurture key relationships within partner organizations to facilitate collaborative marketing campaigns.
• Collaborate with eCommerce partners, agencies, and Synchrony teams to ensure seamless execution of acquisition marketing initiatives.
• Work effectively with cross-functional teams in sales, marketing, credit, and operations to consistently achieve profitable sales outcomes while delivering additional value to our partners.
• Communicate effectively across various functions at all levels within the organization.
• Ensure compliance with all internal and partner legal and regulatory requirements.
• Undertake additional duties and eCommerce Solutions projects as assigned.

Qualifications/Requirements:

• Bachelor’s Degree, or a high school diploma along with 10 years of marketing experience in lieu of a degree.
• A minimum of 5 years of marketing experience, preferably within the financial services sector, focusing on strategic planning and marketing optimization.
• Previous experience in a client-facing role or managing critical partnerships.
• Willingness to travel up to 20% of the time.
• Strong internal candidates are identified; however, others are encouraged to apply.

Desired Characteristics:

• An MBA or advanced degree is preferred.
• Experience in marketing within the digital SMB sector across multiple industries.
• Background in financial services is advantageous.
• Demonstrated experience in both B2B and B2C marketing.
• Proven ability to build relationships and lead partnerships effectively.
• Experience in web analytics, attribution analysis, and digital media optimization.
• Comprehensive understanding of digital marketing practices (SEO, SEM, email, social media).
• Proficient in data interpretation and application, with strong analytical skills, including segmentation, targeting, and ROI prioritization.
• Experience managing creative agencies and analytic partners.
• Highly organized, detail-oriented project management skills.
• Innovative problem solver with a proactive approach.
• A flexible, energetic self-starter who emphasizes action and is capable of thriving in a fast-paced, complex environment while managing multiple projects.
• A collaborative team player with the ability to influence across all levels of the organization.
• Exceptional verbal and written communication skills, including presentation abilities.

This position offers a competitive salary range of $110,000.00 – $185,000.00 USD annually, with eligibility for an annual bonus based on individual and company performance. Actual compensation will be determined based on work experience, skill level, and market adjustments, particularly in regions such as California, New York Metro, and Seattle.

Eligibility Requirements:

• Must be 18 years or older.
• High school diploma or equivalent is required.
• Willingness to undergo a drug test, background investigation, and fingerprinting as a part of the onboarding process.
• Must meet the requirements of Section 19 of the Federal Deposit Insurance Act.

New hires at levels 4-7 must complete 9 months of continuous service before applying for other roles, while those at level 8 or higher must have at least 18 months in their current position. Performance expectations and managerial approval are required for internal postings.

Legal authorization to work in the U.S. is mandatory; we do not sponsor employment visas. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

At Synchrony, you will be part of an inclusive and diverse culture where your skills, experience, and voice are valued. We celebrate the unique perspectives that each individual brings, fostering an environment where everyone can connect and contribute meaningfully. We are committed to ensuring that all qualified applicants receive equal consideration for employment opportunities.

Reasonable Accommodation Notice:

In accordance with federal law, we provide reasonable accommodations to qualified individuals with disabilities. Please inform us if you require assistance during the application process or in performing your job duties. Examples of reasonable accommodations include adjustments to the application process, providing documents in alternative formats, or utilizing specialized equipment. For inquiries regarding accommodations, please contact our Career Support Line at 1-866-301-5627, available Monday to Friday from 8 AM – 5 PM Central Standard Time.

Job Posting Date: Sun, 19 Jan 2025 07:44:42 GMT

Apply now!