Director of Marketing-Getinge

Fraser, MI
February 5, 2025
Full Time
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Average Pay*: $50 - $70
*average hourly rate for this position in your area
Deadline date:
$84 - $120

Job Description

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Job Title: Director of Marketing

Company: Getinge

Location: Fraser, MI

Pay: $175000 – 250000 per year

AI Pay Analysis: The annual salary range of $175,000 to $250,000 for a Director of Marketing in Fraser, MI translates to approximately $84.13 to $120.19 per hour, which is generally competitive for the role, especially considering the responsibilities typically associated with high-level marketing positions. This range is aligned with industry standards, particularly in larger markets or within industries that place a strong emphasis on marketing innovation and strategy. Factors such as the company’s size, its industry sector, and the candidate’s experience and skills can influence salary levels, but overall, this compensation would likely attract experienced professionals in the field.

Job description:

Join our diverse team of passionate professionals and embark on a career that fosters both personal and professional growth. At Getinge, we are dedicated to making life-saving technology accessible to more individuals. To truly impact our customers and save more lives, we seek team players, innovative thinkers, and transformative leaders.

Founded in 1969, Healthmark, a Getinge company, employs over 300 individuals and continues to grow. We are committed to delivering quality products and exceptional support services to our clients in a timely and effective manner.

We are currently seeking a seasoned professional with a profound understanding of advanced marketing strategies, particularly digital marketing, to drive growth and enhance our brand presence. This role entails the development and execution of comprehensive marketing plans, team leadership, and alignment with our business objectives.

Key Responsibilities:

  • Strategic Planning: Formulate and execute strategic marketing plans that align with business goals and drive market share growth within the medical consumables sector.
  • Annual Marketing Plan Development: Create and implement an annual marketing plan, encompassing new product launches, dealer marketing, digital marketing, lead generation campaigns, advertising, and promotional strategies.
  • Digital Marketing Leadership: Employ cutting-edge digital marketing methods—including SEO, SEM, content marketing, social media, email marketing, automated marketing, and data analytics—to optimize customer engagement, enhance brand visibility, and generate leads.
  • Team Management: Lead and mentor a talented team of marketing professionals, fostering a culture of creativity, innovation, collaboration, and data-driven decision-making. Provide guidance and training to ensure team members effectively execute marketing strategies.
  • Tradeshow Oversight: Manage the Exhibits team in all aspects of tradeshow events, including event planning and strategy, logistics, budget management, marketing, promotion, and post-event analysis.
  • Campaign Management: Supervise the development, execution, and optimization of marketing campaigns, ensuring they are data-driven, aligned with business objectives, and completed on time and within budget.
  • Budget Management: Administer the marketing budget, ensuring optimal resource allocation and maximum ROI, while providing regular financial updates and forecasts.
  • Cross-Functional Collaboration: Collaborate closely with product development, sales, and customer service teams to ensure cohesive marketing strategies and successful product launches.
  • Performance Tracking: Establish and monitor key performance indicators (KPIs) to assess the effectiveness of marketing initiatives. Utilize data insights for informed decision-making and continuous refinement of marketing efforts.
  • Industry Trend Monitoring: Stay informed of industry trends, emerging technologies, and competitive activities to maintain a leadership position in the market.
  • Monthly Reporting: Present detailed reports to track the success of marketing plans, sales, and other key initiatives.

Key Performance Indicators (KPIs):

  • Lead Generation
  • Campaign ROI
  • Website Traffic
  • Conversion Rates
  • Brand Awareness

Skills & Requirements:

  • Minimum 3+ years of experience in a leadership role.
  • Over 8 years of relevant marketing experience, preferably within the medical device sector.
  • Strong decision-making and problem-solving skills.
  • Proven leadership capabilities with the ability to inspire and motivate teams to achieve outstanding results.
  • Exceptional verbal and written communication skills.
  • Excellent collaboration and teamwork abilities.
  • Strong analytical skills to inform decision-making and measure effectiveness.
  • Attention to detail in both communications and operational execution.
  • Proven presentation and communication skills, with the ability to influence stakeholders at all levels.
  • Strong strategic planning and critical thinking skills, capable of evaluating market conditions to guide decision-making.
  • Excellent problem-solving abilities, with a focus on analyzing the overall business landscape.
  • Willingness to travel up to 25% for customer visits, tradeshows, dealer meetings, and other business-related engagements.

Join us in our mission to ensure that every person and community has access to exceptional care. At Getinge, we provide hospitals and life science institutions with products and solutions that seek to enhance clinical outcomes and optimize workflows. Our offerings encompass products and solutions for intensive care, cardiovascular procedures, operating rooms, sterile reprocessing, and life sciences. With a workforce of over 12,000 globally, our products are available in more than 135 countries.

Reasonable accommodations will be provided upon request for candidates participating in all aspects of the selection process.

Job Posting Date: Tue, 28 Jan 2025 23:53:10 GMT

Apply now!

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