Marketing and Public Relations Specialist-IronRoad

Job Description

Job Title: Marketing and Public Relations Specialist

Company: IronRoad

Location: Cleveland, OH

Pay: $55500 – 62000 per year

AI Pay Analysis: The annual salary range of $55,500 to $62,000 for a Marketing and Public Relations Specialist in Cleveland, OH, translates to an hourly rate of approximately $26.64 to $29.81. This compensation appears to be competitive and aligns well with industry standards, as the average salary for similar roles in Cleveland typically falls around the mid to upper $50,000s, with variations depending on experience and specific responsibilities. Additionally, cost of living considerations in Cleveland, which are generally lower than national averages, support this rate as being attractive for potential candidates in the marketing and public relations field.

Job description:

IronRoad is seeking a dynamic and versatile Marketing and Public Relations Specialist to elevate our client’s brand and reputation in the Cleveland, Ohio area. This direct hire position will primarily focus on developing and executing strategic marketing campaigns, managing public relations initiatives, and nurturing robust relationships with media and stakeholders.

The ideal candidate will possess a solid background in digital marketing, content creation, public relations, and event coordination. We are looking for an individual with a vibrant and engaging personality who can bring innovative, creative, and original communication and marketing strategies, while also producing both current and fresh content. A key responsibility of the Marketing and Public Relations Specialist will be to educate prospects and customers about the client’s expanding product lines and service offerings. If you resonate with this description, we encourage you to apply!

Key Responsibilities:

• Develop and implement comprehensive marketing strategies aimed at promoting the company’s products, services, and overall brand image.
• Manage public relations efforts, encompassing media outreach, crafting press releases, and handling crisis communication.
• Create engaging and persuasive content for a variety of platforms, including websites, blogs, social media, email campaigns, and press releases.
• Oversee social media initiatives to ensure consistent brand messaging and strong audience engagement across all platforms.
• Monitor and evaluate the performance of marketing campaigns using analytics tools, making adjustments as necessary.
• Cultivate and sustain relationships with journalists, influencers, and key stakeholders within the industry.
• Plan and execute events, sponsorships, and community engagement activities to enhance brand visibility and awareness.
• Collaborate closely with internal teams, including sales and product development, to ensure alignment between marketing and PR strategies and broader business objectives.
• Stay informed about industry trends and emerging technologies in marketing and public relations to retain a competitive advantage.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• A minimum of 3 years of experience in marketing, public relations, or corporate communications.
• Exceptional writing, editing, and storytelling capabilities, with proven experience in crafting press releases and content.
• Proficiency in digital marketing tools, search engine optimization (SEO), social media platforms, and email marketing software.
• Outstanding interpersonal and communication skills, particularly for media relations and engaging stakeholders.
• Ability to effectively manage multiple projects in a dynamic and fast-paced environment.
• Experience with event planning and execution is a valuable asset.

Full-Time position with a salary range of $55,500.00 – $62,000.00, commensurate with skills and experience as determined by the hiring manager.

Job Posting Date: Sat, 01 Mar 2025 23:53:57 GMT

Apply now!