Events, Social Media, & Marketing Manager-LAWRENCE FINANCIAL GROUP

Job Description

Job Title: Events, Social Media, & Marketing Manager

Company: LAWRENCE FINANCIAL GROUP

Location: Westerville, OH

Pay: $55000 per year

AI Pay Analysis: An annual salary of $55,000 for the position of “Events, Social Media, & Marketing Manager” in Westerville, OH, translates to an hourly rate of approximately $26.44 (based on a typical full-time schedule of 40 hours per week). This compensation appears to be on the lower end of the industry spectrum for similar roles, particularly in suburban areas of the Midwest where marketing and event management positions generally command higher salaries, often ranging from $50,000 to $80,000 or more depending on experience, qualifications, and specific responsibilities. In comparison to national averages, which can exceed $60,000, $55,000 may be viewed as less competitive, suggesting potential challenges in attracting qualified candidates within a field that typically seeks a blend of creativity and strategic expertise.

Job description:

Benefits:

• Performance-based bonus structure
• Company-sponsored events and gatherings
• Paid time off
• Opportunities for training and professional development

Position Overview:
We are in search of an innovative and proactive Events and Marketing Manager to spearhead our company’s marketing initiatives, social media strategies, and event coordination. This professional will oversee all facets of our digital and in-person engagement efforts, with the goal of enhancing brand awareness, driving audience engagement, and creating meaningful connections with our target market.

Key Responsibilities

Social Media Management

• Oversee the management and posting on social media platforms for the company and its owners, including Instagram, Facebook, TikTok, LinkedIn, and YouTube.
• Foster community engagement and industry visibility by initiating discussions in relevant forums (e.g., Bigger Pockets).
• Produce both short-form and long-form content, such as reels, posts, and stories, tailored to specific platform audiences.
• Collaborate with team members to bolster their social media presence by providing guidance and support in content creation.

Content Creation and Production

• Develop, shoot, edit, and produce high-quality content across social media, podcasts, and YouTube.
• Manage the company’s YouTube and podcast channels, ensuring consistent branding and fresh, engaging material.
• Create marketing collateral, including designs for advertisements, flyers, and social media posts using Canva.
• Produce branded merchandise and promotional items for team and event use.

Marketing Campaigns

• Plan, execute, and monitor paid marketing campaigns, utilizing platforms such as Facebook Ads and Google Ads.
• Analyze marketing data to optimize strategies and enhance return on investment (ROI).
• Assist in establishing and managing chatbot functionalities for the website to improve customer interaction.

Event Planning and Coordination

• Strategically plan and coordinate outreach events to strengthen brand recognition and community involvement.
• Oversee booking logistics and on-site operations for events.
• Collaborate with internal and external stakeholders to ensure events are in alignment with marketing objectives.

Technology and Equipment Management

• Develop an inventory and budget for photography, videography, and event-related equipment.
• Maintain and organize all necessary equipment, ensuring it is ready for use.
• Stay informed about trends in digital marketing and media production to recommend and implement new tools and techniques.

Travel Requirements

• Must be willing to travel to our Dayton office as needed.
• Attendance at conferences, work events, and content creation sessions, including out-of-state events, is required.
• May accompany owners on personal trips for content creation when requested.

Team Collaboration and Support

• Provide training and resources to team members to enhance their individual marketing and social media strategies.
• Act as a resource for graphic design, branding, and other marketing needs across departments.

General Marketing Duties

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Conduct market research to identify opportunities and improve marketing campaigns.
• Maintain consistent branding across all platforms and materials.
• Remain current on industry trends to introduce innovative marketing techniques.

Qualifications

• Demonstrated experience in marketing, social media management, content creation, and event planning.
• Proficiency in tools such as Adobe Creative Suite, Canva, social media platforms, and scheduling software.
• Strong skills in photography, videography, editing, and graphic design.
• Experience managing paid advertising campaigns (e.g., Facebook Ads, Google Ads).
• Familiarity with website management tools (e.g., WordPress) and SEO best practices.
• Exceptional organizational, multitasking, and communication abilities.
• Capability to work independently and collaboratively in a fast-paced environment.
• Creative thinker with a passion for enhancing brand presence and community engagement.

Preferred Skills

• Experience in chatbot development and management.
• Familiarity with industry-related forums such as Bigger Pockets.
• Knowledge of podcasting tools and platforms.

What We Offer

• The opportunity to work with a forward-thinking, dedicated team.
• Creative freedom to develop and implement innovative marketing strategies.
• A vibrant work environment with opportunities for growth and professional development.

This role is essential to our company’s growth and brand visibility. If you are a results-driven, tech-savvy, and highly creative individual who thrives on managing a diverse range of tasks and projects, we invite you to apply!

Flexible work-from-home options are available.

Job Posting Date: Wed, 12 Mar 2025 03:32:10 GMT

Apply now!