Marketing Specialist-Bosch

Farmington Hills, MI
October 29, 2024
Full Time
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Job Description

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Job Title: Marketing Specialist

Company: Bosch

Location: Farmington Hills, MI

Pay:

AI Pay Analysis: To accurately analyze the hourly rate for a “Marketing Specialist” in Farmington Hills, MI, I would need the specific figure in question. However, generally, as of my last training data in October 2023, Marketing Specialists in Michigan typically earn between $20 to $35 per hour depending on experience, education, and specific job responsibilities. Rates can vary significantly by company size, industry, and geographical location. To determine if the rate is competitive, compare it to local job postings, cost of living adjustments, and average salaries in nearby cities. If the provided rate falls within or above this range, it would be considered competitive; if below, it may not align with industry standards. For a definitive assessment, I recommend cross-referencing recent job listings in the area and industry reports.

Job description:

We are seeking an innovative and proactive Marketing Specialist to join our team as we expand our Digital Tin product offering in the North American market. The successful candidate will be responsible for planning and executing marketing events, managing our social media presence, and effectively positioning our products within the marketplace. The ideal candidate will demonstrate strategic thinking and possess hands-on experience in building brand awareness and driving customer engagement through various marketing channels, particularly for technology products.

Key Responsibilities:

  • Event Planning and Management:

    • Plan, coordinate, and execute marketing events, including trade shows, conferences, product showcases, and webinars.
    • Collaborate with vendors, sponsors, and internal teams to ensure successful event delivery and maximization of ROI.
    • Develop and manage the marketing budget for events and social media campaigns, ensuring efficient resource allocation to enhance customer engagement and generate leads.

  • Social Media and Communication:

    • Partner with the global sales and marketing teams to implement comprehensive social media strategies that enhance brand visibility, engage customers, and drive website traffic, particularly on platforms such as LinkedIn.
    • Create, curate, and manage content across all online platforms in collaboration with the global marketing team.
    • Monitor social media trends and analyze engagement metrics to optimize content and strategy.

  • Branding and Positioning:

    • Analyze target audiences and competitor positioning to create strategic plans for product differentiation and market positioning.
    • Develop compelling marketing collateral, such as brochures, presentations, and online content, aligned with customer personas to support sales initiatives.

  • Collaboration and Communication:

    • Work closely with the sales team to ensure alignment on product positioning and messaging.
    • Communicate marketing initiatives and outcomes to stakeholders while providing strategic recommendations for future efforts.
  • Analytics and Reporting:
    • Analyze and report on the effectiveness of marketing campaigns, events, and social media initiatives, utilizing key performance indicators (KPIs) to inform future strategies.

Qualifications:

Required Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • A minimum of 4 years of experience in marketing or related areas.
  • Proven experience working with technology products across various marketing roles, including digital marketing, brand management, and market research.
  • Background in B2B marketing, particularly within the technology sector related to manufacturing, is preferred.
  • Strong analytical skills to interpret market trends and consumer behavior using analytics tools.
  • Excellent verbal and written communication abilities to create effective marketing campaigns and collaborate with cross-functional teams.

Preferred Qualifications:

  • Master’s degree is advantageous.
  • Proficiency in digital marketing techniques, including SEO, PPC, social media, email marketing, and content marketing.
  • Familiarity with marketing software, including CRM systems (e.g., HubSpot), email marketing platforms, and other marketing automation tools.
  • Creative thinking capability to develop distinctive marketing strategies.
  • Strong organizational skills to manage multiple projects and campaigns effectively.

Bosch is an equal opportunity employer that makes all employment decisions based on merit. We are fully committed to compliance with all applicable laws providing equal employment opportunities. We strive to provide an inclusive environment free from discrimination based on race, gender, age, disability, veteran status, and other protected characteristics.

This policy applies to all employment-related decisions and practices. Bosch is dedicated to maintaining compliance with all federal, state, and local laws, including affirmative action plan requirements, EEO-1 and VETS-4212 reporting, and work authorization guidelines.

Employment is contingent upon the successful completion of drug screenings and background checks. Indefinite U.S. work authorization is required, and future sponsorship for work authorization is unavailable.

Job Posting Date: Sun, 27 Oct 2024 22:55:07 GMT

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