Associate Product Brand Manager (OwnBrands)-SpartanNash

Job Description

Job Title: Associate Product Brand Manager (OwnBrands)

Company: SpartanNash

Location: Byron Center, MI

Pay:

AI Pay Analysis: To analyze the hourly rate for the role of “Associate Product Brand Manager (OwnBrands)” in Byron Center, MI, it’s essential to consider both the specific geography and the industry standards. As of October 2023, Associate Product Brand Managers typically earn between $25 to $45 per hour, depending on their experience, the complexity of the role, and the company’s size. In Byron Center, which is part of the larger Grand Rapids area with a moderate cost of living, a competitive hourly rate for this position would likely fall within the mid to higher end of that range. If the hourly rate you have in mind aligns with these figures, it can be considered competitive; otherwise, it may need to be adjusted to attract and retain qualified candidates.

Job description:
This position is accountable for aiding the OwnBrands Manager in the development and management of the 4P’s (Product Mix, Pricing, Placement, and Promotion) as outlined in the OwnBrands Business plan for assigned categories at both the Wholesale and Retail levels. Under the guidance of the OwnBrands Manager, the role involves analyzing and determining optimal assortment strategies across distribution channels and retail stores. Additionally, this position coordinates with the Shelf Technology Team to optimize sales and gross margin outcomes within the designated categories.

The role entails partnering with the OwnBrands Manager to formulate and implement a strategic pricing strategy aimed at achieving profitable sales in the assigned categories. The incumbent will also negotiate the allocation of supplier funding to support the company’s pricing initiatives and assist the OwnBrands Manager in managing promotion funding and activities with suppliers, collaborating with the Sales Team to ensure successful execution of Sales Initiatives.

Key Responsibilities:
– Contribute to the development of comprehensive OwnBrands business plans that align with the company’s overall objectives and strategies. This includes executing tactics in assortment, pricing, promotion, and shelf placement while coordinating implementation with cross-functional teams.
– Generate insights and recommendations from analyses for the OwnBrands Manager’s application to the business.
– Maintain relationships with supplier partners to facilitate effective customer solutions planning that enhances sales and profits, reduces product costs, maximizes trade funds, and optimizes partnerships.
– Support the OwnBrands Manager in monitoring market gains, indirect margins, and the achievements of private label market share.
– Assist in the development and maintenance of private label performance metrics to meet the company’s goals for excellence in packaging, innovation, and strategic positioning.
– Represent the OwnBrands Manager in weekly meetings to ensure effective communication of plans to the Promotion Director as directed by the OwnBrands Manager.
– Assist the OwnBrands Manager with the creation, planning, and coordination of weekly ad plans for independent customers and owned retail stores, as well as the production and distribution of presells and catalogs that support the weekly ad and seasonal sales initiatives.
– Proofread advertisements to ensure that the products and prices reflected in the final materials are consistent with prior negotiations and planning.
– Communicate any changes to the advertisement promptly to the OwnBrands Manager and the Director regarding all adjustments to promotional activities.
– Collaborate with the procurement team to input and adjust data in sales plans, while validating supplier partnerships to support the OwnBrands Business planning for assigned categories.
– Stay informed about industry trends and best practices, providing recommendations for the enhancement of current programs and processes.
– Additional responsibilities may be assigned as necessary.

Qualifications:
– Bachelor’s Degree in Business Administration, Food Marketing, or a related field, or an equivalent combination of education and experience is required.
– A minimum of two years of experience in marketing, category management, product management, field sales, store leadership, or product development within the retail or wholesale industry.
– Strong verbal and written communication abilities.
– Excellent financial acumen, coupled with analytical, influencing, and negotiation skills.
– Knowledge of category planning practices is essential.
– Experience in cross-functional collaboration to leverage resources and achieve company objectives.
– Proficient in Microsoft Word, Excel, and PowerPoint; experience with Nielsen Category Management, Power BI, purchasing systems, or similar software is advantageous.
– Project management experience is preferred.
– Willingness to travel 10-15% based on assigned categories.

Physical Requirements:
The physical demands outlined are representative of those that an associate must meet to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to fulfill these functions. The role may require lifting and/or moving up to 20 pounds, and the associate will frequently be required to sit, stand, or walk. The work environment is typically office-based, though exposure to various settings, such as computer/server rooms, print shops, or production areas, may occur, where temperature and noise levels may vary.

As part of our People First culture, SpartanNash takes pride in being an Equal Opportunity Employer, committed to celebrating diversity and providing equal employment opportunities to all individuals. We are unable to sponsor work visas for this position.

Job Posting Date: Sat, 09 Nov 2024 05:33:11 GMT

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