Community Relations Director New Hope White Lake-New Hope White Lake

Job Description

Job Title: Community Relations Director New Hope White Lake

Company: New Hope White Lake

Location: White Lake, MI

Pay: $70000 – 85000 per year

AI Pay Analysis: The hourly rate of $70,000 to $85,000 per year for the role of Community Relations Director in New Hope White Lake, MI translates to approximately $33.65 to $40.87 per hour. This compensation appears competitive, particularly for the non-profit and community services sector, where director-level positions often see salaries within this range, especially in suburban areas of Michigan. The role typically requires strong interpersonal, strategic, and organizational skills, and salaries can vary based on experience, educational background, and the specific responsibilities of the position. Given the local cost of living and the average pay for similar roles in this area, this salary range aligns well with industry standards, making it a reasonable offer for attracting qualified candidates.

Job description:

New Hope White Lake (NHWL) is a licensed, all-inclusive Senior Living community dedicated to providing Assisted Living and Memory Care Services. We prioritize resident-centered care, focusing on the physical, spiritual, social, and emotional well-being of seniors. Our mission is to create a stimulating, safe, and comfortable living environment for all residents.

We are currently seeking a dynamic and experienced Community Relations Director to join our team and contribute to the growth and reputation of New Hope White Lake. Located on a sprawling 20-acre campus in White Lake, Michigan, this vital leadership role requires a profound empathy for the elderly and their families, a commitment to teamwork and service excellence, and a desire for professional development.

In this position, the Community Relations Director will be responsible for the planning, direction, and execution of sales and community outreach initiatives, as directed by the Executive Director. This role operates under the supervision of the Executive Director.

The Community Relations Director serves as a trusted advisor to potential residents and their families, as well as the surrounding community. They will focus on achieving and maintaining budgeted census levels, while enhancing public awareness of our community through networking and event planning with hospitals, nursing homes, churches, health professionals, and other referral sources. Notably, over 60% of the Director’s time will be dedicated to external outreach, building relationships, and engaging with community stakeholders.

Key Responsibilities:

• Servant Leadership: Direct all decision-making processes while respecting and adhering to sales protocols, reporting requirements, and deadlines established by the company.
• Develop and implement a comprehensive 12-month sales and marketing plan, including local advertising arrangements and efficient advertising schedules, while ensuring timely submission of requests for promotional content.
• Act as a trusted advisor to prospective residents and their families, engaging actively with the surrounding community.
• Conduct quarterly competitive analyses to maintain a strong understanding of the competitive landscape, unique offerings, and promotional incentives.
• Maintain in-depth knowledge of the community’s services, programs, and the qualifications of team members to effectively share information with potential residents and families.
• Manage incoming inquiry calls and community tours, establishing detailed follow-up actions with prospects and families.
• Foster partnerships with local businesses, nonprofits, and civic organizations to enhance community resources and visibility.
• Conduct regular sales calls to referral sources, including medical and business professionals, to maintain a healthy stream of prospective residents.
• Organize and host events for prospects and referral sources to create opportunities for engagement and advancement.
• Facilitate clear communication with team members regarding appointments, presentations, tours, and other events.
• Accurately document all communications with prospects, families, and referral sources in the Customer Relationship Management system.
• Collaborate with activities and care teams to align marketing efforts with resident programming.
• Stay informed about inventory status, move-ins, and potential move-outs within the community.
• Provide training and orientation programs focused on sales techniques for all associates.
• Address requests from residents, families, and guests in a timely manner when the operations team is unavailable.
• Manage the move-in process, ensuring a smooth transition for new residents, starting from apartment selection through to orientation.
• Participate in weekend on-call coverage as part of the management rotation.
• Perform additional duties as assigned.

Qualifications:

• A genuine passion for assisting seniors.
• Bachelor’s degree in marketing, business, or a related field is preferred.
• Minimum of four years of sales experience with a proven record of generating and converting leads.
• Proficiency in computer systems, including Microsoft Office and database management.
• Strong verbal and written communication skills, with the ability to listen effectively.
• Capacity to handle high-stress situations with composure.
• Skilled in establishing rapport with residents and staff in a courteous and diplomatic manner.
• Collaborative team player with exceptional public relations skills.
• Commitment to maintaining a positive, respectful, and professional demeanor toward colleagues, residents, and staff.
• Excellent organizational and project management abilities, with a keen eye for detail.
• Outstanding customer service skills.

Supervisory Responsibilities:

• Collaborate with the Executive Director to provide sales training and support for managers and staff.
• Model professional conduct, appearance, communication, and ethical behavior for community staff.
• Assess and address problem situations effectively, providing recommendations for resolution.
• Engage in regular communication with the Executive Director and participate in leadership team meetings.
• Contribute to the planning and implementation of ongoing quality assurance processes, monitoring progress, tracking data, and preparing periodic reports.

Position Requirements – Knowledge, Skills, and Abilities:

• Understanding of modern assisted living and memory care principles, techniques, and current trends in resident care, including knowledge of Resident’s Rights and relevant federal/state regulations.
• Proficiency with computer operations and software applications such as Microsoft Word, Excel, and Outlook.
• Ability to set and monitor short and long-term departmental goals while demonstrating strong organizational and prioritization skills.
• Flexibility and problem-solving skills to manage conflicts in a sensitive, calm manner, along with the capacity to act decisively in emergencies.
• A genuine affinity for seniors, coupled with a respectful appreciation of their values and experiences.
• Display honesty, integrity, dependability, and a teamwork-oriented mentality.
• Possess effective leadership and interpersonal skills while maintaining a positive attitude.
• Reliable transportation, with the willingness to work on any day and shift as required.
• Ability to self-reflect and discuss strengths and weaknesses with supervision.
• Completion of satisfactory references, background checks, drug screenings, a pre-employment physical, and current tuberculosis screening (or chest X-ray).

This job description is intended to provide a general overview of the role and is not meant to be a comprehensive listing of all responsibilities or tasks associated with this position.

Job Posting Date: Sun, 17 Nov 2024 05:28:25 GMT

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