Consumer Engagement Manager-Monster Beverage

Detroit, MI
November 15, 2024
Full Time
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Job Description

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Job Title: Consumer Engagement Manager

Company: Monster Beverage

Location: Detroit, MI

Pay:

AI Pay Analysis: To accurately analyze the hourly rate for a Consumer Engagement Manager in Detroit, MI, it would require specific figures for the rate in question. However, generally speaking, Consumer Engagement Managers typically earn between $25 to $50 per hour, depending on factors such as experience, education, and the specific industry segment. In Detroit, a competitive rate would align with the local cost of living and industry standards, often reflecting the median salary for similar roles in marketing and customer engagement. If the hourly rate you have is within this range or higher, it is likely competitive; if it’s significantly lower, it might fall short of industry expectations. For a precise evaluation, comparing the offered rate to local job postings and salary surveys is advisable.

Job description:

The Consumer Engagement Manager (CEM) plays a pivotal role in managing and executing Monster Energy’s brand portfolio sampling and local marketing initiatives within a designated market. Reporting to the Regional Field Manager, the CEM is tasked with enhancing brand awareness and fostering consumer loyalty. This position oversees a team of part-time Ambassadors and, in certain geographies, a Senior Ambassador. The CEM’s responsibilities are divided between administrative tasks—including scheduling and recaps—and hands-on market engagement, coaching, merchandising, and sampling support with the Ambassador team. It is expected that the CEM spends approximately 50% to 70% of their time actively engaging in the market.

In addition to providing sampling support at significant national and local events, the CEM will identify and cultivate additional sampling opportunities tailored to the local market.

Essential Job Functions:

The Consumer Engagement Manager has a diverse array of roles and responsibilities, including but not limited to:

  • Collaborating with various brand teams, including Monster, Ultra, Rehab, Teas, Java, Reign, Reign Storm, and Bang, as well as local sales and Field Marketing Managers (FMM), to tailor and implement events/programs that align with the brands’ sampling platforms.
  • Delivering consistent direction, coaching, and communication to ensure brand integrity in the Monster brand experiences and sampling initiatives.
  • Recruiting, hiring, training, and managing part-time Ambassadors.
  • Researching, securing, and overseeing the execution of local events and partnerships.
  • Planning and managing all aspects of the event preparation process, including pre-event, on-site, and post-event responsibilities such as personnel management, product distribution, transportation logistics, supplies procurement, contracts, insurance, and permits.
  • Enhancing market knowledge to identify various groups and organizations within the targeted demographic for potential partnerships.
  • Thoroughly preparing Ambassadors for optimal customer interactions and seamless event executions.
  • Leading and ensuring brand accuracy in the execution of events and partnerships.
  • Actively participating in all regional events alongside Ambassadors.
  • Executing strategic directives and managing objectives for the assigned region/market.
  • Meeting deadlines for administrative tasks, including reporting and data recapping for the region.
  • Assisting in the planning and execution of marketing events and programs.
  • Responding promptly and professionally to inquiries from the Director and Regional Field Manager.
  • Managing payroll and timesheet submissions.
  • Maintaining company assets, including storage facilities, inventory, vehicles, and equipment.

Position Requirements:

  • A minimum of 2 years of experience in Event Marketing, Grassroots, Special Events, Promotions, and Team Management.
  • A valid Driver’s License and a clean driving record, as driving a company vehicle may be required.
  • Strong problem-solving capabilities and critical thinking skills.
  • Ability to appropriately match field team members to represent the market effectively.
  • Professional demeanor coupled with exceptional oral communication skills.
  • An entrepreneurial spirit, adaptable to evolving environments.
  • Excellent organizational and time management abilities, capable of managing multiple tasks concurrently.
  • Proficiency in Microsoft Word, PowerPoint, Outlook, and Excel, along with effective internet utilization skills.
  • Willingness to learn and apply new technologies relevant to the role.
  • Self-motivated with a proactive attitude.
  • Availability for travel exceeding 50% of the year within the assigned region, along with the flexibility to work evenings and weekends.
  • Capability to lift and/or move up to 40 pounds.
  • Must be able to successfully complete a background check and drug screening.

Base Pay Range: USD $51,500.00 – USD $84,625.00

Job Posting Date: Fri, 15 Nov 2024 04:17:48 GMT

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