Customer Marketing Specialist-FMX

Job Description

Job Title: Customer Marketing Specialist

Company: FMX

Location: Columbus, OH

Pay: $60000 – 70000 per year

AI Pay Analysis: The hourly rate of $60,000 to $70,000 per year translates to approximately $28.85 to $33.65 per hour, which is generally competitive for a Customer Marketing Specialist role in Columbus, OH. According to industry data, this position typically ranges from $50,000 to $80,000 annually, depending on experience and company size. Considering Columbus’s cost of living is lower than many major metropolitan areas, this salary range is favorable and aligns well with the expectations for similar positions in both the region and the broader marketing field. Overall, the offered compensation appears to be attractive for candidates with a few years of experience in marketing and customer engagement.

Job description:

FMX is seeking a motivated and customer-centric Customer Marketing Specialist to join our expanding marketing team. In this pivotal role, you will contribute significantly to enhancing customer experiences, driving product adoption, and maximizing upsell opportunities through targeted customer marketing and enablement initiatives. Your collaboration with cross-functional teams will be essential in designing focused campaigns, developing engaging enablement resources, and ensuring customers fully appreciate the value of FMX’s solutions. This position reports directly to the Manager of Campaign Marketing and works in close partnership with the Senior Product Marketing Manager to align and execute customer-centric strategies.

As the Customer Marketing Specialist, your responsibilities will include:

• Developing and Executing Customer Campaigns: Collaborate to formulate and implement customer marketing campaigns aimed at driving upsell opportunities, product adoption, and overall engagement.
• Enablement Resource Development: Partner with the product and customer success teams to create and disseminate enablement materials—such as playbooks, FAQs, video tutorials, case studies, and training guides—to empower customers and enhance product usage.
• Customer-Focused Content Creation: Produce compelling customer-facing content, including emails, newsletters, and event promotions, while ensuring alignment with product updates, features, and best practices.
• Webinars and Events: Assist in planning and executing customer-focused webinars and events designed to highlight product value, address customer needs, and showcase success stories.
• Cross-Functional Collaboration: Serve as a liaison between marketing, customer success, and product teams to maintain unified messaging, share insights, and create cohesive communication strategies.
• Data-Driven Insights: Analyze campaign performance, monitor customer engagement metrics, and utilize data insights to refine strategies, assess effectiveness, and optimize future initiatives.
• Customer Advocacy: Aid in the development of customer advocacy programs by identifying and engaging potential advocates, collaborating on testimonials, and sharing customer success stories.

Preferred Experience & Qualities:
We are looking for candidates who possess:

• A minimum of 3 years of experience in customer marketing, customer success, or a similar role, showcasing a strong focus on creating effective marketing campaigns and enablement resources for customers.
• A proven track record of developing customer-centric enablement materials and training resources that foster product adoption and satisfaction.
• Strong organizational and project management capabilities, enabling the handling of multiple campaigns and initiatives concurrently.
• Familiarity with marketing automation platforms, such as Marketo, is advantageous.
• An understanding of customer success practices, including strategies for product adoption and retention.
• The ability to track, analyze, and report on customer engagement data to drive insights and enhance performance.
• Excellent interpersonal skills for effective collaboration across cross-functional teams while maintaining a customer-first approach.
• Familiarity with SaaS products is a plus.

The Hiring Process for This Role:

• Apply: Submit your resume along with answers to the application questions via the Workable portal.
• Phone Screen with HR: Engage in a 30-minute conversation to review your background, discuss FMX’s culture, and clarify general role expectations—an excellent opportunity to ask questions about compensation and benefits.
• Hiring Manager Conversation: Participate in a 60-minute discussion with the hiring team, where you can elaborate on your background, your aspirations for your next role, and the direction you envision for your career path—also a fitting time to inquire about role expectations and team culture.

Benefits and Life at FMX:

• Impactful Work: You will have a substantial influence over our content direction and the broader trajectory of the company.
• Commitment to Learning and Mentorship: FMX provides a training and incentive program along with mentorship opportunities.
• Competitive Benefits: Enjoy comprehensive health, dental, and vision insurance fully funded by the company.
• Remote Flexibility: FMX operates with a remote-first philosophy, though you are welcome to use our office as desired. We host two all-company events each year to foster connections and relationships among teammates. When in the office, you can enjoy complimentary snacks, beverages, and access to our office kegerator.
• Home Office Stipend: We provide the necessary equipment for your role (company-issued laptop, headset, etc.) and offer up to $500 for other equipment, furniture, and accessories. You will also receive $60/month to support your home internet connectivity.
• Generous PTO and UTO Policies: Take the time you need for health-related issues without impacting your vacation time.
• Flexible Working Hours: Whether you have a dentist appointment or need time for personal errands, we offer flexibility as long as your work responsibilities are met.
• Casual Dress Code: Feel free to maintain a relaxed dress code of jeans and tees.
• Collaborative Culture: Experience a supportive, close-knit team dedicated to collaboration, transparency, and work/life balance.

Compensation:

• The base salary for this position ranges from $60,000 to $70,000, with eligibility for the Company Performance Bonus.
• Additional benefits include a 401(k) plan along with medical, dental, and vision insurance.

Additional Considerations:

• This position is open to candidates located anywhere in the United States.

FMX, headquartered in Columbus, Ohio, is a rapidly growing company specializing in cloud-based software-as-a-service solutions for facility maintenance and management. We serve diverse markets, including education, property management, and manufacturing. For more information, please visit us at our website.

FMX is an equal opportunity employer and maintains a drug-free workplace.

Job Posting Date: Wed, 08 Jan 2025 08:15:25 GMT

Apply now!