Director Sales-DoubleTree

Job Description

Job Title: Director Sales

Company: DoubleTree

Location: Lansing, MI

Pay:

AI Pay Analysis: To analyze the competitiveness of the hourly rate for a “Director of Sales” in Lansing, MI, we need to consider several factors, including local market conditions, industry standards, and typical salary ranges for similar roles across the country. As of October 2023, the average annual salary for a Director of Sales in the Midwest, including Lansing, tends to range from $100,000 to $150,000, translating to hourly rates between approximately $48 to $72, depending on the level of experience and the specific industry. If the hourly rate in question falls within this range, it can be considered competitive; if it is significantly lower, it may not align with industry standards, potentially impacting talent acquisition and retention. Additionally, examining benefits, bonuses, and cost of living in the area can further inform the overall competitiveness of the compensation.

Job description:
The Director of Sales – Select Service is responsible for overseeing the sales and marketing operations of a Select Service hotel. This role is critical in driving optimal occupancy and Average Daily Rate (ADR) growth to maximize total revenue, while ensuring achievement of the hotel’s profit objectives. The incumbent will supervise the hotel sales department, which includes responsibilities such as direct sales follow-up, sales administration, staff hiring, training, and performance management.

Additionally, the Director will be tasked with developing and managing the sales and marketing budget, as well as forecasting advertising and business plans for the hotel, adhering to approved plans and budgets. Exempt associates are expected to dedicate as much time as necessary each day to fulfilling their job responsibilities, with over 50 percent of primary duties consisting of administrative, executive, or professional tasks. Furthermore, job duties must involve the use of discretion and independent judgment more than 50 percent of the time.

Qualifications:
– A minimum of 2 years of progressive hotel sales experience is preferred; alternatively, a 4-year college degree with at least 1 year of related experience, or a 2-year college degree with at least 2 years of related experience is acceptable.
– A valid driver’s license in the applicable state is required.
– Exceptional verbal and written communication skills are essential for effective negotiation, persuasion, and influence of other managerial personnel, hotel guests, and corporate clients.
– Strong experience in professional selling skills, including opening, probing, supporting, and closing techniques is necessary.
– Must demonstrate analytical skills and strategic vision in establishing effective sales deployment.
– Proficiency in general computer knowledge, particularly in Microsoft Office products, is required.
– The ability to work independently while managing multiple tasks is essential.
– Strong organizational and presentation skills are required.
– A proven ability to engage effectively with individuals from diverse socioeconomic, cultural, and ethnic backgrounds while addressing complex problems and fostering a productive sales team is essential.
– Advanced knowledge of sales, marketing, and hospitality principles and practices is necessary.
– The ability to maintain composure and objectivity in high-pressure situations is crucial.
– Proficiency in handling financial information, data analysis, and basic arithmetic functions is required.

Responsibilities:
– Coordinate all group, transient, and catering sales solicitations and bookings to optimize overall revenue.
– Develop, recommend, implement, and manage the annual budget as well as advertising, public relations, marketing, and sales strategies for the hotel to maximize rates, occupancy, and food & beverage opportunities, ensuring alignment with management and owner revenue and profit goals.
– Actively conduct outside sales calls, organize sales tours, and entertain clients.
– Interpret contract contents and effectively negotiate terms.
– Maintain market awareness to anticipate revenue opportunities and establish proactive strategies.
– Monitor the production of top accounts and analyze market trends.
– Adhere to Aimbridge Hospitality’s regulations, company standards, sales standards, and relevant sales metrics.
– Achieve personal and team goals and meet budgeted metrics.
– Train all hotel staff on identifying and utilizing sales opportunities to enhance hotel occupancy and revenue.
– Acquire comprehensive knowledge of hotel operations and policies, including Sales, Food and Beverage, Front Office, and Reservations.
– Maintain a strong presence in the local community and within industry organizations.
– Participate in and/or lead regular meetings and training sessions as required by management on a rotational basis.
– Foster professional relationships and maintain open lines of communication with marketing partners and internal departments (e.g., Second Wave, Aimbridge Digital, or Branded field marketing).
– Travel weekly as necessary.
– Perform additional duties as assigned by management, including acting on behalf of the General Manager in their absence.

Job Posting Date: Thu, 07 Nov 2024 23:15:40 GMT

Apply now!