District Event Marketing Manager-Leaf Home

Job Description

Job Title: District Event Marketing Manager

Company: Leaf Home

Location: Farmington Hills, MI

Pay: $70000 per year

AI Pay Analysis: An annual salary of $70,000 for a District Event Marketing Manager in Farmington Hills, MI translates to an hourly rate of approximately $33.65, assuming a standard full-time schedule of 40 hours per week. This compensation is relatively competitive for marketing roles in the area, where salaries can vary significantly based on experience, company size, and specific responsibilities. According to industry standards, similar positions in suburban Detroit, including event management and marketing roles, typically range from $55,000 to $85,000 annually, with higher salaries often found in larger companies or those requiring specialized skills. Therefore, while the offer is on the lower end of the spectrum, it remains within the acceptable range for the region and role.

Job description:
Meet Leaf Home, the preeminent provider of technology-driven home solutions, dedicated to simplifying homeownership. As over half of consumers express concerns about the costs and efforts associated with home maintenance, we focus on delivering exceptional, comprehensive experiences tailored to their needs. Trusted by over 1 million homeowners throughout the United States and Canada, Leaf Home stands as America’s largest direct-to-consumer, full-service provider of branded home services and products. Our innovations, including the patented LeafFilter gutter protection system, have garnered numerous accolades from esteemed organizations such as Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, and This Old House.

At Leaf Home, we are powered by our people, delivering innovative products and services with a commitment to convenience, trust, and quality through our network of over 200 regional sales and installation offices, complemented by robust field support operations in New York and Hudson, Ohio. Our philosophy embraces collaboration, as we believe in winning together. We have consistently been recognized as one of the fastest-growing private companies by Inc. 5000 and honored as a top employer on a national scale. The extensive benefits of working with Leaf Home include:

– Industry-leading compensation packages
– Comprehensive health, dental, and vision insurance at no cost to employees
– 401(k) plan with company match
– Generous Paid Time Off, including parental leave
– Tailored career development programs
– On-demand lunch program
– Childcare assistance
– Complimentary gym membership
– Employee assistance programs covering legal, financial planning, and counseling
– Employee discount marketplace
– Resource Groups focused on veterans, diversity, equity, and inclusion, and women

We invite you to apply today and join us in unlocking the dream homes of millions of customers while advancing your career at Leaf Home.

Position Summary: The District Event Marketing Manager is charged with recruiting, hiring, training, developing, and managing a team of Event Marketers to enhance brand visibility and generate sales leads within their designated district. This role includes sourcing direct-to-consumer events, managing budgets and resources, planning staff schedules, and ensuring the successful execution of events.

Essential Duties and Responsibilities:
– Develop and implement event-based marketing strategies to create sales leads for follow-up by sales representatives.
– Identify, schedule, and curate an event calendar for the team of Event Marketers in the assigned district.
– Manage budgeting and staffing for local events.
– Attend trade shows, home shows, fairs, festivals, and community events, overseeing the event marketing team in lead generation efforts.
– Coordinate the setup and teardown of event marketing materials and equipment.
– Collaborate with local Operations and Installation Managers to enhance brand presence within the local market.
– Recruit, hire, train, and develop Event Marketers, establishing accountability through defined goals and KPIs.
– Develop timelines and organizational plans, ensuring clear internal communication for cohesion and transparency.
– Track and report on event metrics to assess performance and ROI.
– Exceed sales lead quotas based on established KPIs.
– Perform additional duties as assigned by the supervisor.

Experience and Minimum Qualifications:
– Bachelor’s degree preferred, or an equivalent combination of education, training, and experience.
– A minimum of 2 years in a managerial role.
– Strong skills in recruiting and training personnel.
– Experience in large-scale budgeting and planning.
– Exceptional written and verbal communication abilities.
– Self-motivated with a proven track record of managing and developing others.
– Capacity to prioritize and manage multiple tasks simultaneously.
– Strong planning and organizational capabilities.
– Knowledge of current best practices and innovative strategies in event marketing.
– Availability to work evenings and/or weekends as required for scheduled events.
– Ability to navigate various work activities and adapt to shifting priorities efficiently.
– Proven ability to thrive in a fast-paced, collaborative environment with a proactive, goal-oriented mindset.
– Accountability for personal and team performance, with a focus on goal achievement.
– Attention to detail and a focus on identifying the most effective pathways to task completion.
– Excellent communication skills, both verbal and written, with the ability to engage effectively with internal and external stakeholders.
– Analytical skills to evaluate and solve complex problems, ensuring sound decision-making.
– Commitment to providing prompt, empathetic service while prioritizing the needs of peers and customers.
– Valid driver’s license and reliable transportation for travel to assigned events.
– Proficient in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
– Must be legally authorized to work in the country of employment without requiring sponsorship for employment visa status (e.g., H-1B status).

Preferred Knowledge, Skills, Abilities, or Certifications:
– Experience in lead generation and/or experiential marketing.
– Previous management experience in Direct-to-Consumer marketing.
– Background in multi-unit management.
– Familiarity with home improvement event marketing.

Travel Requirements:
– Domestic travel exceeding 50% is required.

Overtime/Additional Hours Requirements:
– Additional hours may be necessary (exempt positions).

Physical Requirements:
– Work is conducted in a standard office environment as well as field office and manufacturing/construction settings.
– Includes both indoor work in a climate-controlled environment and outdoor activities in diverse temperatures and climates.
– Light physical exertion is required, lifting up to 20 pounds occasionally, and/or up to 10 pounds frequently, or a negligible amount of force constantly to move objects.

Diversity and Inclusion Statement:
Leaf Home is committed to fostering a diverse environment and proudly serves as an equal opportunity employer. We strive to create a workplace that embraces varied perspectives and promotes inclusiveness.

Equal Opportunity Statement:
Leaf Home is dedicated to recruiting, hiring, training, and promoting individuals in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, genetic testing results, veteran status, or physical/mental disability, except in cases where the disability precludes the individual from performing the essential functions of the job and cannot be reasonably accommodated in adherence to legal standards.

Americans with Disabilities Act Statement and Contact:
Leaf Home is committed to upholding the principles and requirements of the Americans with Disabilities Act. If you require reasonable accommodation during the application process, interview, pre-employment testing, or any part of the employee selection process, please direct your inquiries accordingly.

Job Posting Date: Sun, 24 Nov 2024 05:25:48 GMT

Apply now!