Event Specialist (Advertising)-Michigan Farm Bureau

Lansing, MI
March 23, 2025
Full Time
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Average Pay*: $16 - $23
*average hourly rate for this position in your area
Deadline date:
$26 - $26

Job Description

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Job Title: Event Specialist (Advertising)

Company: Michigan Farm Bureau

Location: Lansing, MI

Pay: $53670 per year

AI Pay Analysis: To evaluate the hourly rate of $53,670 per year for an “Event Specialist (Advertising)” in Lansing, MI, we first convert the annual salary into an hourly wage, yielding approximately $25.80 per hour (based on a 40-hour work week). This rate is somewhat below the average salary for event specialists, which typically ranges from $15 to $30 per hour depending on experience and specific job responsibilities. In Michigan, particularly in Lansing, wages may vary, but for event specialists, a competitive rate aligns more closely with the higher end of that spectrum, especially when factoring in the cost of living and local market demand. Therefore, this hourly wage may be considered on the lower side for the role relative to industry standards.

Job description:

OBJECTIVE:
The Event Specialist will serve as the primary point of contact for all event-related activities at Farm Bureau Insurance of Michigan. This role is centered on the recommendation, planning, and execution of internal and external events that enhance the brand experience for the Farm Bureau Insurance field force, staff, employees, and the public.

RESPONSIBILITIES:

  • Provide logistical and strategic assistance to the Event Management Supervisor in the selection and planning of venues, activities, presentations, and registrations, as well as various engagement campaigns for Farm Bureau Insurance events.
  • Prepare event registration materials and elements for all Field Force events, which include but are not limited to the Multi-Line Marketing Convention, Agent Business Seminar, Multi-Line Sales Council, Director’s Cup, and President’s Council.
  • Assist in delivering event content by hosting workshops and coordinating with subject matter experts and presenters to gather necessary materials. This includes collaboration on the preparation of presentation slides, videos, and other relevant content with other marketing teams.
  • Collaborate with the graphics team and the Digital Solutions and Creative Production Resource Agency (DSCPRA) to develop creative assets, including visual media and event materials, for both pre-event and post-event correspondence.

QUALIFICATIONS:
Required:

  • An Associate’s degree, preferably in public relations, communications, event management, or marketing, or equivalent professional experience.
  • Proficient computer skills and a strong working knowledge of software programs such as Microsoft Word, Excel, PowerPoint, and Outlook, as well as Adobe Photoshop, InDesign, and web-based email and event management software.
  • A demonstrated ability to work collaboratively as a team player.
  • A commitment to ongoing personal and professional development.
  • Strong administrative abilities, complemented by experience in typing and data entry.

Preferred:

  • Prior experience in event planning and familiarity with digital media and graphic design.
  • Possession of a Certified Meeting Professional (CMP) designation is advantageous.

Note: Farm Bureau offers a comprehensive benefits package, which includes medical, dental, vision, and 401K options.

Job Posting Date: Sun, 16 Mar 2025 02:57:47 GMT

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