Field Marketing Specialist – Detroit-Taco Bell

Job Description

Job Title: Field Marketing Specialist – Detroit

Company: Taco Bell

Location: Detroit, MI

Pay: $95000 – 105000 per year

AI Pay Analysis: The hourly rate equivalent of an annual salary of $95,000 to $105,000 for the “Field Marketing Specialist” role in Detroit translates to approximately $45.67 to $50.48 per hour. This rate appears competitive when compared to industry standards for similar roles in the marketing field, particularly in urban areas like Detroit. According to various salary surveys, the average salary for marketing specialists in the region aligns closely with this range, although factors such as experience, specific skills, and the employing organization can further influence compensation. Overall, this pay scale is attractive and reflects a strong alignment with market expectations for this position in Detroit.

Job description:

Taco Bell, founded in California in 1962, has evolved from a local favorite known for its Crunchy Tacos to a distinguished global brand boasting over 7,500 restaurants and 350 franchise organizations, serving more than 42 million devoted fans weekly. As the largest Mexican-inspired quick service restaurant (QSR) in the world, Taco Bell is proud to be a part of the leading restaurant group globally.

Our authentic connections with communities emerge from our commitment to being "rebels with a cause." We prioritize high-quality, sustainable ingredients and continuously innovate our restaurant technology, maintaining an inclusive and bold presence that challenges industry norms.

At Taco Bell, we advocate for diversity, self-expression, and a bright future, all while fostering a vibrant, fun atmosphere. Our culture thrives on the contributions of real people with diverse experiences, inspiring our teams and our world to "Live Más."

About the Job:

As the Field Marketing Leader for this dynamic brand, you will spearhead the development and execution of localized marketing strategies that enhance brand awareness, foster customer engagement, and drive sales growth across multiple markets. In collaboration with market teams, you will create campaigns tailored to diverse audiences, ensuring that each location effectively meets its specific market needs. This role provides an opportunity to leverage both strategic and creative expertise to guide impactful marketing initiatives that resonate with our audience and yield measurable results.

The Day-to-Day:

• Localized Marketing Strategy & Execution: Develop and implement targeted marketing plans that align with regional business objectives, adapting national strategies to cater to the distinct needs of each market. Oversee campaign planning from inception to execution, aiming to boost local engagement and enhance brand presence.

• Partnership & Sponsorship Development: Identify and establish collaborations with local businesses, community organizations, and event sponsors to elevate brand visibility and foster community relationships. Work together on joint marketing initiatives and co-branding opportunities that provide mutual benefits.

• Campaign Performance & Analytics: Monitor and analyze the performance of field marketing campaigns, utilizing data to refine strategies and optimize future initiatives. Deliver regular reports to leadership on campaign effectiveness, including ROI, customer feedback, and growth metrics.

• Regional Team Collaboration & Training: Collaborate closely with market leadership to ensure alignment on goals and effective execution of campaigns. Provide training and support to in-market teams on brand standards, campaign messaging, and best practices to guarantee consistency and quality across locations.

• Customer Insights & Market Research: Conduct market research to remain informed about customer preferences, competitor activities, and emerging trends. Employ insights to make data-driven decisions that resonate with target audiences and adapt strategies as necessary.

Is This You?

• Education: A Bachelor’s degree in Marketing, Business, or a related field is required; an advanced degree or additional marketing certification is a plus.

• Experience: A minimum of 5 years of experience in field marketing, multi-location management, or consumer-focused marketing, preferably within the hospitality or retail sector. Demonstrated success in developing and executing effective local campaigns is essential.

• Communication & Relationship-Building: Exceptional communication and interpersonal skills, with the ability to establish strong relationships and influence stakeholders at all levels.

• Creative & Strategic Thinking: Proficient in both creative and strategic thinking, allowing for the adaptation of broad marketing strategies to local markets and the creation of engaging, customized campaigns.

• Analytical Skills: Skilled in utilizing data analytics tools to track performance, evaluate campaign impact, and make informed decisions that advance future marketing efforts.

Work-Hard, Play-Hard:

• Up to 4 weeks of vacation annually, in addition to holidays and volunteer time off.
• Tuition reimbursement and educational benefits.
• Generous parental leave policy for all new parents, alongside an adoption assistance program.
• 401(k) plan with a 6% matching contribution from Yum! Brands and immediate vesting.
• Comprehensive medical and dental coverage, including prescription drug benefits and 100% coverage for preventive care.
• A variety of discounts, free meals, promotional items, and much more.

Salary Range: $95,000 – $105,000 annually, plus bonus eligibility, equity (if applicable), and benefits.

At Taco Bell, we embrace the philosophy of "Live Más" and invite you to do the same. Join us, bringing your authentic self as a Cultural Rebel. We encourage you to be your best self.

Taco Bell is an equal opportunity employer committed to equity, inclusion, and belonging across all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is dedicated to working with and providing reasonable accommodations to applicants with disabilities or special needs.

For U.S. Job Seekers and Employees: Please refer to the "Know Your Rights" poster and supplemental materials, as well as the Pay Transparency Policy Statement.

Employment eligibility to work in the U.S. is required, as the company will not pursue visa sponsorship for this position.

Job Posting Date: Sat, 25 Jan 2025 02:36:16 GMT

Apply now!