Independent Living Marketer-Allegria Village

Dearborn, MI
November 5, 2024
Full Time
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Job Description

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Job Title: Independent Living Marketer

Company: Allegria Village

Location: Dearborn, MI

Pay:

AI Pay Analysis: To analyze the competitive nature of the hourly rate for an “Independent Living Marketer” in Dearborn, MI, we would need specific figures for the rate in question. However, independent living marketers typically focus on promoting services to seniors and their families, with salaries varying based on experience, location, and the specific employer. Generally, in Michigan, marketing roles in the healthcare or senior living sectors can range from $15 to $30 per hour, possibly higher for experienced professionals or specialized services. To assess competitiveness, compare the provided rate to this range, considering the cost of living in Dearborn, which is relatively moderate. If the rate falls within or above the higher end of this spectrum, it can be considered competitive; otherwise, it may need adjustment to align with industry standards.

Job description:

Allegria Village, a premier senior living community in Dearborn, is seeking a full-time External Marketer to enhance our Independent Living team. The ideal candidate will possess strong digital marketing skills, coupled with a creative and innovative mindset, to thrive in this rapidly expanding and competitive industry. The ability to adapt swiftly to challenges, demonstrate analytical thinking, and utilize data-driven strategies is essential. This role involves in-person marketing efforts, requiring an enthusiastic, energetic, and engaging approach. We are looking for fresh ideas and the capacity to connect effectively with seniors while promoting Independent Living at Allegria Village.

The External Marketer will be responsible for increasing community awareness among target audiences and fostering relationships with potential referral sources to maximize admissions. This role will also involve building and maintaining a census that aligns with the community’s occupancy goals.

Job Responsibilities:

  1. Identify and develop new business opportunities to align with established trends, while assisting in the creation and implementation of strategic sales plans.
  2. Strengthen client and referral source relationships.
  3. Plan and execute marketing events targeted at referral sources and prospective residents.
  4. Remain informed about competitive landscape and deliver engaging sales presentations and proposals to prospective clients.
  5. Support the development and management of relationships with clients and homecare agencies, evaluate accounts, and oversee projects to ensure timely completion.
  6. Assist with sales campaigns while actively participating in networking organizations.
  7. Collaborate closely with the Senior Director and Administrator (if applicable) to develop and implement weekly outreach plans and engage in community involvement.
  8. Manage all phases of the sales and marketing process to drive the community toward achieving and maintaining its targeted occupancy and revenue growth.
  9. Collaborate with the Independent Living marketing and admissions team on select events.
  10. Perform other duties as assigned.

Additional Duties:

  • Engage in external marketing 3-4 days per week.
  • Cultivate and maintain relationships with referral sources.
  • Contribute to our social media presence.
  • Develop new lead sources and nurture existing relationships with referral agencies.
  • Plan and coordinate community and facility marketing events; participate in trade shows.
  • Maintain relationships within the community, collaborating with managers and staff.
  • Attend weekly marketing meetings at the community.
  • Participate in weekly conference calls with the Senior Director and/or Administrator.
  • Provide daily and weekly marketing reports to the direct supervisor, administrators, and corporate team.

Qualifications:

  • A minimum of two years of sales and marketing experience in the senior living industry is preferred.
  • Proven experience in event planning, referral source development, and successful sales processes.
  • Strong verbal and written communication skills.
  • Proficient computer skills.
  • Ability to build relationships with adult children of prospective residents, staff, healthcare professionals, and community members.
  • Compassionate listener who values connection.

Education/Certification:

  • An Associate’s or Bachelor’s degree is preferred.

Job Posting Date: Mon, 04 Nov 2024 23:56:12 GMT

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