Independent Living Marketer-Allegria Village

Dearborn, MI
November 20, 2024
Full Time
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Job Description

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Job Title: Independent Living Marketer

Company: Allegria Village

Location: Dearborn, MI

Pay:

AI Pay Analysis: To analyze the competitiveness of the hourly rate for an “Independent Living Marketer” in Dearborn, MI, it’s important to consider local market conditions and industry standards. Typically, marketing roles in the healthcare and senior living sectors can range from $20 to $40 per hour, depending on experience, qualifications, and specific responsibilities. If the rate offered for this position falls within or exceeds this range, it can be deemed competitive. Additionally, evaluating factors such as benefits, work environment, and opportunities for advancement will provide further insight into the overall attractiveness of the role. For an accurate assessment, it would also be beneficial to compare the offered rate against similar positions in the region and consult job boards, salary surveys, or industry reports specific to Michigan.

Job description:

Allegria Village, a premier senior living community located in Dearborn, is seeking a full-time External Marketer to enhance our team in the Independent Living department. The ideal candidate will possess strong digital marketing skills, complemented by innovative thinking and creativity suited for a rapidly evolving and competitive industry. A quick adaptability to problem-solving, coupled with analytical capabilities and a data-driven mindset, is essential. This role involves in-person marketing; therefore, an enthusiastic, energetic, and engaging demeanor is crucial. We are looking for a professional who can bring fresh ideas, connect with seniors, and effectively promote Independent Living at Allegria Village.

Overview:
The External Marketer will play a pivotal role in enhancing community awareness among targeted audiences and fostering relationships with potential referral sources to maximize admissions. This position is also responsible for building and maintaining a resident census that aligns with the community’s occupancy goals.

Job Responsibilities:

  1. Identify and develop new business opportunities to meet established trends and assist in the formulation and execution of strategic sales plans.
  2. Engage with clients and referral sources to facilitate connections.
  3. Plan and execute marketing events targeting referral sources and prospective residents.
  4. Monitor competitors and deliver impactful sales presentations and proposals to potential clients.
  5. Contribute to the development and management of client and homecare agency relationships, evaluate accounts, and ensure timely project completion.
  6. Assist in executing sales campaigns, maintaining active participation and membership in networking organizations.
  7. Collaborate closely with the Senior Director and Administrator, where applicable, in crafting and implementing the weekly outreach plan and community involvement initiatives.
  8. Oversee all phases of the sales and marketing process to ensure the community meets and sustains its occupancy and revenue growth objectives.
  9. Collaborate with the Independent Living marketing/admission team on selected events.
  10. Perform other duties as assigned.

Additional Duties:

  • Conduct external marketing 3-4 days per week.
  • Establish and maintain relationships with referral sources.
  • Enhance our social media presence.
  • Develop new lead sources and maintain connections with existing referral agencies.
  • Organize and coordinate community and facility marketing events, including attendance at trade shows.
  • Foster relationships within the community, engaging with managers and staff.
  • Attend weekly marketing meetings at the community.
  • Participate in weekly conference calls with the Senior Director and/or Administrator.
  • Submit daily and weekly marketing reports to direct supervisors, administrators, and corporate.

Qualifications:

  • A minimum of two years of sales and marketing experience within the senior living industry is preferred.
  • Demonstrated success in event planning, referral source development, and the sales process.
  • Exceptional verbal and written communication skills.
  • Proficient computer and technological skills.
  • Ability to build relationships with prospective residents’ adult children, staff, physicians, and the broader community.
  • A compassionate listener.

Education/Certification:

  • An Associate’s or Bachelor’s degree is preferred.

Job Posting Date: Tue, 19 Nov 2024 23:54:50 GMT

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