Lead Media Creator-Team Elmer’s

Job Description

Job Title: Lead Media Creator

Company: Team Elmer’s

Location: Traverse City, MI

Pay: $25 – 28 per hour

AI Pay Analysis: An hourly rate of $25 to $28 for a “Lead Media Creator” in Traverse City, MI, appears to be on the lower end of the spectrum for similar positions, especially in a growing digital landscape. Industry standards for media creators, particularly those in leadership roles, often range from $30 to $50 per hour, depending on experience, skill set, and specific responsibilities. While cost of living in Traverse City may be lower compared to larger metropolitan areas, this pay scale may not attract top talent or reflect the skill depth needed for a lead position. Therefore, to remain competitive and aligned with industry standards, the compensation may need to be reevaluated.

Job description:

Team Elmer’s, a 100% employee-owned heavy construction company, is seeking a dynamic self-starter to document projects and create engaging content for our marketing and communications department. Our company, based in Traverse City, Michigan, proudly employs over 500 skilled professionals across four divisions: asphalt, excavation, concrete, and crane and rigging, with operations spanning 15 locations throughout Michigan.

To gain insight into our work and the type of content we envision capturing, we invite you to explore our social media channels @teamelmers, our website, and our YouTube channel.

Responsibilities (including but not limited to):

• Utilize photographic and video equipment to capture various subjects, locations, projects, stories, and events, ensuring adherence to established photography and videography guidelines and standards.
• Demonstrate comprehensive knowledge of photographic concepts, including composition, lighting, and balance.
• Sift through collected content to identify valuable photos or videos, potentially staging subjects or settings for optimal capture and collaborating with clients and coworkers as needed.
• Operate various digital cameras and equipment, including tripods, filters, and flash attachments, as well as devices like DSLRs, iPhones, and GoPros.
• Assess and determine the technical requirements for productions or projects.
• Adjust camera settings such as apertures, shutter speeds, and focus based on factors such as lighting, field depth, and subject motion.
• Set up cameras and related equipment, with the ability to lift equipment weighing up to 50 lbs regularly and up to 80 lbs occasionally.
• Enhance and manipulate scanned or digital images using specialized software (e.g., Adobe Photoshop, Lightroom).
• Create computer-generated videos, graphics, and animations using software like CapCut, Adobe Effects, and Premiere.
• Transfer and edit photographs on computers for archiving and electronic transmission.
• Convert data among various digital or analog formats.
• Analyze assignments to determine project goals, locations, and equipment needs through consultation with clients and coworkers.
• Prioritize and schedule time effectively according to content needs.
• Follow up with sources for project timelines and confirm the timing for content capture.
• Collaborate with clients and coworkers to ascertain specific needs.
• Collect release forms from contractors and record the names of individuals on-site with appropriate metadata.
• Review sets of photographs to select the most impactful work.
• Maintain organized records, documents, and inventory of materials, equipment, or products.
• Execute necessary maintenance tasks to ensure equipment remains operational.
• Write informative captions for photographs and apply metadata to maintain a searchable database.
• Acquire copyrights or other legal permissions as required.
• Capture time-lapse videos of various projects statewide and compile them effectively.
• Document projects and employees across Northern Michigan with high-quality images.
• Film internal weekly updates and training videos, distributing them on a private YouTube channel as needed.
• Develop interpersonal skills to interact positively and supportively with individuals, especially those who may feel uneasy in front of the camera or are under pressure due to deadlines.
• Perform additional duties as assigned.

This list of responsibilities is not exhaustive, and the successful candidate may be required to undertake tasks reasonably expected within the scope of the position.

Qualifications:

• High school diploma or equivalent.
• Proficiency in social media platforms, particularly Facebook.
• Previous experience in marketing and communications roles.
• Excellent organizational and planning capabilities.
• Strong ability to manage workload and establish priorities.
• Openness to constructive feedback for content improvement.
• Exceptional verbal and written communication skills.
• Problem-solving aptitude with the ability to multitask while remaining adaptable.
• Meticulous attention to detail, high accuracy, and follow-through.
• Capacity to make independent decisions that align with the company’s best interests and budget constraints.

Start Date:

• The position is open until filled, with an immediate or soon-to-be-anticipated start date.

Hours:

• The role requires a commitment of 40+ hours per week (paid overtime at 1.5x); primarily Monday through Friday, with occasional pre-planned weekend work. Candidates should expect to capture content at project sites outside typical 7 AM to 5 PM business hours, averaging approximately once per week.

Compensation:

• This position offers competitive compensation ranging from $25 to $28 per hour, depending on skill set and experience. Opportunities for training will be provided by fellow employees in various areas. Benefits include medical and dental coverage, employee stock ownership plan (ESOP), 401(k), paid time off (PTO), and access to a company chaplain.

Equal Employment Opportunity/Affirmative Action (EEO/AA) policy is upheld.

Job Posting Date: Sun, 10 Nov 2024 23:32:53 GMT

Apply now!