Job Description
Job Title: Manager of Marketing
Company: City of Cleveland
Location: Ohio
Pay: $50000 – 69992 per year
AI Pay Analysis: The hourly rate translating to an annual salary of $50,000 to $69,992 for a “Manager of Marketing” role in Ohio seems to be somewhat on the lower end when compared to industry standards. According to data from various salary benchmarking sources, the average salary for marketing managers in Ohio typically ranges from approximately $70,000 to $100,000 annually, depending on factors such as experience, company size, and specific responsibilities. While the offered range may be competitive for entry-level positions or small companies, it may not attract seasoned professionals or those in larger firms, where the demand for marketing talent is typically higher and compensatory packages reflect that.
Job description:
Manager of Marketing
Under administrative direction, the Manager of Marketing will assist in the marketing, promotion, and implementation of divisional and departmental activities and programs. Responsibilities include conducting sales presentations, attending relevant trade shows, and maintaining effective communication with organizations, prospective clients, and suppliers. The role also includes performing additional job-related duties as necessary.
Minimum Qualifications:
A High School Diploma or GED is mandatory. A Bachelor’s Degree in Marketing, Business Administration, or a related field from an accredited four-year institution is required, along with a minimum of four years of full-time paid marketing experience. (Note: Two years of full-time experience may substitute for each lacking year of college education.) A valid State of Ohio Driver’s License is essential.
Key Responsibilities:
- Account Management: Oversee client accounts, ensuring satisfaction and growth.
- Business Development: Identify and develop new event opportunities to facilitate growth.
- Market Research: Conduct research to understand market trends and opportunities.
- Sales Prospecting: Identify and pursue potential sales leads.
- Public Relations: Manage public relations efforts to enhance the division’s reputation.
- Customer Relationship Management: Foster and improve relationships with clients.
- Event Planning and Coordination: Maintain an event calendar and manage events from inception to completion.
- Logistics and Crew Oversight: Supervise logistics and event staff.
- Venue Preparation: Ensure the Public Auditorium is adequately prepared and set up for events.
- Revenue Management: Develop and implement strategies to maximize revenue.
- Marketing and Communications: Assist in creating and executing comprehensive marketing and communication plans.
- Liaison Role: Serve as a collaborative liaison among internal and external partners.
- Relationship Building: Establish and maintain relationships with industry and community partners to deliver innovative and memorable events.
The Manager of Marketing must work independently while ensuring effective and professional communication with public auditorium leadership, teams, city departments, and stakeholders.
Preferred Qualifications:
A High School Diploma or GED is required, with a Bachelor’s Degree in Business, Public Relations, Hospitality, Marketing, Communications, or a related field from an accredited four-year institution preferred. A minimum of four years of progressive, full-time paid sales experience within hospitality, marketing, public relations, and event planning industries is required. (Substitution may apply.) Experience in managerial or supervisory roles, particularly within governmental or public sector organizations, is advantageous.
Strong candidates will possess excellent verbal and written communication skills, organizational and multitasking abilities, creative thinking and problem-solving aptitude, and the capability to work both independently and collaboratively. Leadership and team management skills are crucial. Proficiency in marketing and event management software, including website and social media management, is essential. Strong computer skills, particularly in the MS Office Suite (Word, Excel, PowerPoint), are required. Industry memberships and professional certifications, such as Certified Meeting Professional (CMP) or Certified Marketing Professional (CMP), are a plus. A valid State of Ohio Driver’s License is mandatory.
The City’s guiding principles include placing Clevelanders at the center, empowering employees to perform purposeful work, defining clear and pragmatic objectives, leading with trust and transparency, striving for equity in all endeavors, and embracing change. All City employees are expected to embody and enact these principles in their work.
The City of Cleveland offers a variety of benefit options based on employment status and applicable union membership, including comprehensive medical, dental, vision, prescription, and life insurance. Detailed information regarding benefit eligibility will be shared during the hiring process.
Job Posting Date: Sun, 23 Feb 2025 02:22:36 GMT
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