Market Development Lead-Campbell Soup Company

Job Description

Job Title: Market Development Lead

Company: Campbell Soup Company

Location: Cincinnati, OH

Pay: $57400 – 82600 per year

AI Pay Analysis: The annual salary range of $57,400 to $82,600 for a Market Development Lead in Cincinnati, OH, translates to an hourly rate of approximately $27.59 to $39.64, which is generally competitive for this role. Market Development Leads typically earn between $60,000 and $100,000 annually, depending on their experience, industry, and company size. In Cincinnati specifically, this salary range aligns well with industry standards, as the cost of living is moderate relative to major markets, and the compensation reflects both the strategic importance of market development and the demand for skilled professionals in the area. Overall, this salary range is competitive and represents a realistic expectation for this position in the current job market.

Job description:

Since 1869, we have been dedicated to connecting people through the food they love, proudly stewarding a portfolio of iconic brands that inspire trust. Our offerings encompass renowned names such as Campbell’s, Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In the Snacks division, we feature beloved brands including Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover.

At our organization, you have the opportunity to make a meaningful impact each day. We are committed to supporting your career growth and innovation, encouraging you to inspire those around you. Join us in making history.

Why Campbell’s?

• Benefits commence on your first day, including medical, dental, short- and long-term disability, accidental death & dismemberment, and life insurance coverage for individuals, families, and domestic partners.
• Employees are eligible for our matching 401(k) plan, with enrollment available from day one and immediate vesting.
• We provide unlimited sick leave along with paid time off and holiday pay.
• For employees at our World Headquarters, we offer free access to our fitness center, on-site daycare services (operated by Bright Horizons), and a company store.
• Our commitment to community engagement is reflected in our “Campbell’s Cares” program, which matches employee donations and volunteer activities up to $1,500 annually.
• We offer a range of Employee Resource Groups (ERGs) designed to support our workforce.

How will you make history here?

The Market Development Lead (MDL) is tasked with driving market growth through collaboration and engagement with Independent Distributor Partners (IDPs) and retail outlets. The MDL will establish and nurture cooperative relationships with IDPs, select retail store management, and key retail decision-makers.

Key Responsibilities:

IDP Engagement

• Analyze and convey market conditions to IDPs, identifying growth opportunities and facilitating business meetings to support their development.
• Synthesize and interpret data to inform IDPs on retailer-specific requirements, base business performance, and incremental growth opportunities.
• Work collaboratively with IDPs to resolve disputes and minimize conflict with retailers.
• Serve as a key liaison among cross-functional partners, including Customer Teams, Warehouse Operations, and IDPs, ensuring service levels are met through product availability and customer strategies.
• Conduct purposeful route consultations as requested by IDPs.
• Perform periodic physical inventory assessments.

Retail Development

• Drive local market execution by providing additional call coverage for retailer-specific promotional events.
• Forecast and analyze market conditions to create growth plans in partnership with IDPs.
• Visit key accounts and stores to identify strengths and opportunities while forging relationships with local retail decision-makers.
• Respond to service-related issues raised by retailers within 24 hours, ensuring a positive resolution between IDPs and retailers.
• Foster rapport and trust with key store management at various levels during visits and through ongoing communication.

Job Complexity / Scope:

• Communicate effectively, demonstrating sophistication and nuance to a diverse array of internal and external cross-functional partners.
• Leverage technology to facilitate informed business decisions.
• Exhibit strong presentation skills, both oral and written.
• Demonstrate proficiency in key Microsoft platforms (including Excel) and general technological aptitude (e.g., Microsoft Suite and sales-related software).
• Collaborate with the Business Development Manager, Zone Sales Manager, Market Sales Lead, retailers, warehouse teams, and IDPs to proactively identify business constraints, opportunities, and needs.

What you bring to the table:

• A minimum of three years of relevant sales or Consumer Packaged Goods experience.
• Strong written and verbal communication skills.
• Proven ability to influence and persuade.
• Excellent problem-solving capabilities.
• Strong technical and analytical proficiency.
• Advanced skills in Microsoft software, including Excel and PowerPoint.
• Demonstrated leadership abilities.

Preferred Qualifications:

• A Bachelor’s degree.

Working Conditions:

• Travel is required as necessary, including both local and overnight trips.
• Ability to relocate as required.

Travel Requirements:

• Must be available to travel within the district, to company meetings, training sessions, and other regions as business needs dictate.

Physical Demands:
This role may require frequent standing, walking, and sitting. Occasional climbing, balancing, stooping, kneeling, crouching, or crawling may be necessary. Employees must frequently lift and/or move up to 35 pounds and occasionally lift and/or move up to 50 pounds. Regular driving to stores, warehouses, and hubs within the market is expected.

Disclaimer:
The job description provided serves to outline the general nature and level of work performed by employees in this classification. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications required of employees assigned to this position.

Compensation and Benefits:
The target base salary range for this full-time, salaried position is between $57,400 and $82,600. Individual base pay is influenced by various factors, including work location, experience, job-related skills, and relevant education or training. Total compensation may also encompass additional forms of remuneration. We offer comprehensive health, dental, 401(k), and wellness benefits starting on your first day of employment. For further details on our total rewards package, please consult your Talent Acquisition Partner.

The Company is committed to providing equal opportunities for employees and qualified applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

Job Posting Date: Mon, 24 Mar 2025 06:23:20 GMT

Apply now!