Marketing & Brand Lead-THE BELLEPOINT COMPANY LLC

Job Description

Job Title: Marketing & Brand Lead

Company: THE BELLEPOINT COMPANY LLC

Location: Columbus, OH

Pay: $55000 – 70000 per year

AI Pay Analysis: The annual salary range of $55,000 to $70,000 for a Marketing & Brand Lead in Columbus, OH, translates to approximately $26.44 to $33.65 per hour. This compensation is relatively competitive when considering the regional cost of living and average salaries for similar roles within the Midwest. According to various salary benchmarks and industry reports, marketing roles in Columbus typically range from $50,000 to $90,000, depending on experience and specific responsibilities. Therefore, this salary range appears to align well with industry standards, especially for mid-level positions, and may be considered attractive for candidates seeking opportunities in the region.

Job description:
The Bellepoint Company LLC is a boutique, family-owned residential design and construction management firm situated in Worthington, OH. We specialize in new home construction and large-scale renovations and additions, with a central focus on exceptional design. Our reputation is built upon a passion for collaborative and creative design solutions tailored to our clients’ needs.

Position Overview:
The Bellepoint Creative Team is dedicated to producing engaging social media content, strategic marketing campaigns, and brand-driven design aimed at connecting with stakeholders and fostering business growth. The Marketing & Brand Lead serves as an individual contributor essential to promoting the Bellepoint brand, overseeing photoshoots, developing social media strategies, managing client and vendor relationships, executing public relations activities, and organizing events. This role requires a strategic and creative thinker with robust project management skills who can collaborate with the team to devise marketing strategies that align with the company’s goals and values.

Key Responsibilities:

Digital Marketing and Social Media
– Enhance and manage the company’s web and social media presence, collaborating with our web design agency to generate content ideas, plan campaigns, and establish engagement goals.
– Manage and regularly update the company website, implementing SEO strategies to maximize brand visibility and traffic.
– Remain informed about trending content, music, and social media best practices to bolster brand awareness and engagement.
– Engage with brand ambassadors and influencers to identify potential partnership opportunities.
– Monitor analytics to report on social media and website performance, adjusting strategies as necessary.

Photography and Content Creation
– Coordinate with photographers and videographers to execute professional photoshoots for completed projects, capturing high-quality images that reflect Bellepoint’s vision and craftsmanship.
– Oversee the process of staging and accessorizing homes prior to photoshoots.
– Frequently visit construction sites to document team activities, showcasing progress and highlighting our craftsmanship.

Vendor and Client Coordination
– Manage relationships with external vendors (cleaners, photographers, florists, etc.) to ensure seamless execution of all marketing initiatives.
– Communicate effectively with homeowners throughout their project journey, coordinating all marketing-related activities.
– Oversee the design and creation of all client-facing sales materials.
– Coordinate client and vendor appreciation gifts and events, such as project completion celebrations, birthdays, new baby gifts, sympathy cards, and more.

Event Planning and Execution
– Plan and execute project kickoff celebrations, project completion events, and client appreciation activities, including gifts and thank-you notes.
– Coordinate and manage company events, such as summer gatherings, holiday parties, and vendor appreciation events.
– Assist in organizing sponsorships for industry events, including golf outings and networking opportunities.
– Create vendor appreciation events to nurture positive relationships with industry partners.

Public Relations and Brand Management
– Collaborate with local media outlets and industry publications to generate public relations opportunities.
– Identify and pitch opportunities for publication, including participation in Columbus Business First surveys, local magazines, and other industry-related media.
– Ensure the company’s brand is consistently represented across all materials, social media platforms, and public-facing communications.
– Maintain the brand book, updating it annually to reflect any changes in guidelines or messaging.

Additional Responsibilities
– Monitor industry developments to identify potential business relationships and partnerships.
– Maintain and update the company’s email marketing list.
– Plan and manage mailers and special promotional campaigns for spec homes.
– Oversee the company’s branded merchandise and coordinate promotional items for clients, events, and partners.
– Develop and manage design and sales materials, including stationery, brochures, promotional materials, and company gifts.

Qualifications
– Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
– Experience: A minimum of 4 years of marketing experience, preferably in the construction, real estate, or home design sectors.
– Skills:
– Exceptional project management abilities, with a capacity to handle multiple tasks and deadlines simultaneously.
– Proficiency in developing, adjusting, and measuring a company’s brand strategy.
– Creative thinker with a discerning eye for design and photography.
– Excellent written and verbal communication skills.
– Proficient in social media management tools, website CMS (WordPress), and SEO best practices.
– Ability to collaborate effectively with cross-functional teams and external contractors/vendors.
– Keen attention to detail and a commitment to delivering high-quality work.

Why Join Us?
– Competitive salary and comprehensive benefits package.
– Paid time off, including holidays and personal days.
– Company-sponsored medical, dental, and vision insurance.
– 401K plan with company contributions.
– Opportunity to work in a dynamic, growing industry alongside a team of relationship-oriented professionals.
– Creative autonomy and the chance to significantly impact the company’s marketing strategy and success.
– A collaborative, supportive, and detail-oriented company culture that prioritizes innovation and employee development.

The Bellepoint Company is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Posting Date: Thu, 27 Feb 2025 23:33:30 GMT

Apply now!