Marketing Communications Manager-CMRG

Job Description

Job Title: Marketing Communications Manager

Company: CMRG

Location: Ann Arbor, MI

Pay:

AI Pay Analysis: To provide an accurate analysis of the hourly rate for a Marketing Communications Manager in Ann Arbor, MI, it’s essential to consider various sources of salary data, such as the Bureau of Labor Statistics, Glassdoor, and Payscale. As of my last knowledge update in October 2023, the typical hourly rate for this role generally ranges from $30 to $50 per hour, depending on factors like experience, industry, and company size. If the rate you’re referring to falls within this range, it can be considered competitive and in line with industry standards. However, if it’s significantly lower, it may suggest that the compensation is not commensurate with the expectations and responsibilities typically associated with this position. Always consider local market conditions and specific organizational factors as well.

Job description:

Our client in the premium grocery and consumer packaged goods (CPG) sector is seeking an accomplished Marketing & Communications Manager to join their dynamic team.

Responsibilities:

• Oversee project management for all initiatives within the Marketing Department, with a particular focus on copywriting, proofreading, editing, and ensuring timely delivery schedules.
• Serve as a senior leader within the marketing team, providing strategic direction and problem-solving capabilities in the absence of the Director of Marketing.
• Lead the creative team while effectively managing relationships with clients, vendors, and internal departments.
• Clearly communicate creative expectations and unite the team around common objectives.
• Design, test, and implement engaging digital promotions aimed at fostering customer loyalty and increasing store visits.
• Contribute to ongoing consumer and market research initiatives to leverage ‘Voice of the Customer’ insights in shaping a comprehensive brand strategy.
• Manage bi-weekly product sales advertisements, along with all associated graphic and photographic materials.
• Oversee in-store communications, including signage, banners, graphics, wayfinding, labels, and video content.
• Execute an integrated digital marketing communication plan in alignment with the company’s Strategic Plan, targeting key segments to engage both existing and potential customers.
• Utilize consumer research, demographic analysis, and market trends to refine marketing programs that enhance guest loyalty, attract new customers, and drive sales growth.
• Develop and manage promotional activities, including grand openings, in-store events, vendor-supported initiatives, and sweepstakes.
• Collaborate with the Director of Marketing and public relations firm to implement public relations strategies.
• Supervise website design improvements to enhance user experience, guest engagement, and content relevance for targeted segments.
• Coordinate external and internal resources to ensure successful project design, development, and execution.
• Support the creation and implementation of internal and external programs as needed.
• Monitor competitors and industry leaders to innovate existing programs and explore new ideas.
• Maintain professional and technical expertise through ongoing educational opportunities, industry literature, and networking.
• Contribute to organizational effectiveness by offering insights, suggestions, and recommendations.
• Demonstrate operational integrity by proactively identifying potential issues, implementing preventative solutions, and adapting to changes that enhance operations or guest experiences.
• Share a passion for the products by actively engaging with and promoting the brand’s offerings.
• Maintain a comprehensive understanding of the category, competitive landscape, and consumer dynamics.
• Develop and implement a 2-3 year marketing calendar focused on new products and digital promotions to increase sales, transactions, and margins.
• Exhibit excellent collaborative abilities and effectively manage multiple stakeholder expectations.
• Partner with the Director of Marketing to establish the annual communications strategy, plan, and budget.

Requirements:

• Bachelor’s degree in Business, Marketing, Communications, or a related field is required.
• A minimum of 5 years of experience in a quantitative marketing role with a focus on the strategy and execution of performance-driven channels such as social and search.
• A robust understanding of business objectives as they relate to marketing strategies, creative deliverables, and organizational alignment.
• Comprehensive knowledge of organic social media and advertising formats across platforms, particularly TikTok, in both proactive and reactive scenarios.
• Experience with Creative Workflow Management tools is preferred.
• Proven experience in managing team members, with emphasis on career development, direction, and performance evaluation.
• In-depth knowledge of shopper marketing and retailer activation strategies, both digital and traditional.
• Proficiency in event planning and management.
• Public relations experience is advantageous.
• Ability to collaborate and lead cross-functional teams across various departments effectively.
• Exceptional project management, communication, and reporting competencies.
• Strong proofreading skills with keen attention to detail.
• Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) and adaptability to various software applications and marketing technologies.
• Strong analytical, problem-solving, and decision-making skills.
• Ability to work independently as well as within a team-oriented, collaborative environment, focusing on business needs.
• Excellent interpersonal skills, demonstrating effective written, verbal, and listening capabilities.
• A strong commitment to customer relations and an ambition to cultivate lasting relationships both in-person and online.

Job Posting Date: Sun, 03 Nov 2024 07:34:00 GMT

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