Marketing & Media Assistant-Life Care Services

Job Description

Job Title: Marketing & Media Assistant

Company: Life Care Services

Location: Holland, MI

Pay: $22 per hour

AI Pay Analysis: As of October 2023, an hourly rate of $22 for a Marketing & Media Assistant in Holland, MI, is generally competitive, although it may be at the lower end of the spectrum. Nationally, marketing assistants often earn between $16 to $25 per hour, with median wages aligning closer to $20. Considering Michigan’s cost of living and regional salary averages, this rate is reasonable for entry-level positions, but experienced candidates may seek higher compensation. Additionally, local demand for marketing professionals and the specific employer’s reputation can influence wage expectations, suggesting that while $22 is acceptable, it may not attract top talent if better opportunities are available nearby.

Job description:

The Marketing and Media Assistant operates in alignment with the established policies and procedures of the community, receiving specific guidance from the Marketing and Sales Director. This role supports various facets of the marketing and sales initiatives, including coordinating the closing and move-in processes. Responsibilities encompass receptionist duties, managing administrative tasks, organizing events, preparing reports, delivering hospitality services, overseeing office inventory, and providing additional administrative support.

This position plays a critical role in planning, developing, and directing the marketing strategy within the community. The Marketing Director will lead the formulation of strategic marketing plans for occupancy phases and ensure support for the Sales teams through ongoing collaboration.

Organizational Relationships:

• Reports directly to the Sales Director.

Principal Duties and Responsibilities:

• Manage incoming phone calls and oversee the lead distribution system.
• Welcome and assist all visitors to the marketing office in accordance with the Life Care Services Extraordinary Impressions program.
• Plan and execute all marketing events while adhering to the approved budget.
• Compile and update marketing and sales reports.
• Provide overall strategic direction for marketing efforts at the community level.
• Collaborate with the community team, ownership, and advertising agencies (when applicable) to develop community market strategies for lead generation and nurturing, including but not limited to:
  • Direct Mail campaigns
  • Event planning
  • Print advertising
  • Other identified advertising channels
• Guide the development of marketing collateral and online presence in partnership with the Sales Director, Regional Sales Director, and Corporate Marketing Strategist.
• Analyze data from third-party vendors to maximize relationships and channels, focusing on tools such as Reputation.com, One Day app, and Marchex.
• Develop and execute strategies for social media channels to enhance community visibility and engagement.
• Lead efforts in establishing a comprehensive Public Relations strategy, targeting local publications and other outlets.
• In collaboration with the Sales Director, plan and implement functions related to Resident Referral/Lead Generation/Resident Ambassador programs.
• Review market opportunities, conduct competitive analysis, and assess market trends with input from the Corporate Marketing Strategist and Market Research.
• Maintain awareness of the community’s profitability and its broader implications for LCS.
• Participate in community leadership meetings and owner meetings (as applicable), delivering presentations to convey the marketing vision and strategy.
• Conduct audits of the CRM to ensure proper lead attribution and oversee community systems, ensuring consistent and accurate usage by staff.
• Focus on marketing performance enhancements, addressing needs and initiatives to improve community standards and efficiencies.
• Maintain regular communications and meetings with the Senior Marketing Director, Executive Director, and relevant corporate support staff. Responsible for managing marketing systems, including Salesforce, C3 Leads, and C3 LinC, and capable of generating data results and system reports.
• Track inventory and order office supplies, collateral, and printed materials within budget constraints.
• Update and maintain the office schedule, including events.
• Assist in the preparation of the annual marketing plan, which includes creating data tables, compiling inputs from various contributors, and producing the final document.
• Coordinate and create the marketing newsletter.
• Provide coverage at the front desk as needed.

Experience & Qualifications:

• Bachelor’s degree in Marketing or a related field.
• Proficient in computer-based record-keeping and word processing systems.
• Ability to work independently with minimal supervision.
• Self-motivated and proactive.

Knowledge & Skills:

• Exceptional verbal and written communication capabilities.
• Strong expertise in digital marketing and media platforms.
• Effective communication skills with various audiences, including corporate staff, clients, and vendors.
• Proficiency in public speaking and presentation skills.
• Extensive knowledge of marketing techniques with a proven track record in sales and marketing.
• A minimum of 10 years of experience in the marketing field.

Compensation:

• Up to $22/hour.

Travel Requirements:

• Occasional travel may be necessary.

Background Checks and Requirements:
Candidates will be subject to background checks as mandated by Life Care Services. Additionally, possession of a valid driver’s license and acceptable insurance coverage is required.

This job description is not an exhaustive list of all duties and responsibilities; the position may also require additional tasks as deemed appropriate. As Life Care Services evolves, the responsibilities associated with this role may also change.

Life Care Services is an At-Will Employer. This document is not intended to create a contract or guarantee of future employment. For further inquiries, please contact Human Resources.

Job Posting Date: Fri, 04 Apr 2025 01:38:51 GMT

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