Patient Engagement Manager-Midwest Vision Partners

Michigan
October 31, 2024
Full Time
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Job Description

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Job Title: Patient Engagement Manager

Company: Midwest Vision Partners

Location: Michigan

Pay:

AI Pay Analysis: To effectively analyze the hourly rate for the “Patient Engagement Manager” role in Michigan, we would typically need specific data on the hourly rate in question. However, as a general reference, hourly wages for Patient Engagement Managers can vary widely based on factors like experience, specific healthcare sector, and local demand. As of recent trends, competitive rates for this position in Michigan generally fall within the range of $30 to $50 per hour. If your hourly rate is within or above this range and takes into account relevant experience and qualifications, it would likely be considered competitive and aligned with industry standards for this role in that location. For a more precise evaluation, comparing the specific rate you have with current job postings and salary surveys in Michigan would provide additional context.

Job description:

The Patient Engagement Manager will play a crucial role in enhancing patient engagement across designated MVP practices. This position involves overseeing email marketing, social media management, video production, planning of continuing education events, and print media initiatives. The role is primarily remote, with approximately 10% travel required within Michigan.

Key Responsibilities:

Marketing Management:

  • Evaluate the performance of marketing initiatives, provide updates, and devise strategies to enhance new patient growth.
  • Collaborate cross-functionally with stakeholders to develop captivating content that exceeds standard imagery.
  • Coordinate with practice stakeholders to manage responses and follow-ups on Google My Business profiles.
  • Partner with an external marketing firm to optimize Google My Business interactions.

Campaign Management:

  • Bolster new patient acquisition by identifying community engagement and advertising opportunities with local businesses, including organizations like the Chamber of Commerce.
  • Design and distribute monthly patient-centric email campaigns for each practice to foster engagement and communication.
  • Oversee promotional campaigns related to assigned service lines and providers.
  • Regularly upload and manage new email lists via ConstantContact.

Social Media:

  • Engage with and respond to the social media audience.
  • Manage influencer and ambassador programs to enhance brand visibility.
  • Provide graphic instructions and oversee social media content posting.

Design:

  • Create and produce marketing materials for clinics and providers, including business cards, bios, referral sheets, one-pagers, trifolds, and sales materials.
  • Develop templates and rebrand materials for practices requiring marketing support.

Provider and Vendor Management:

  • Organize annual Continuing Education (CE) events.
  • Submit shadow CE Management documentation to state authorities.
  • Cultivate vendor relationships, aiming to recruit sponsors to cover at least 85% of event costs.
  • Maintain RSVP lists and manage attendance payments.
  • Ensure all necessary pre- and post-event paperwork is submitted to grant proper continuing education credits.
  • Collect Continuing Education Net Promoter Scores (NPS) and regularly update and communicate common requests.

Ideal Candidate Profile:
We are seeking a creative and strategic thinker capable of effectively engaging with patients while collaborating with medical professionals.

Knowledge, Education, and Skills Requirements:
To excel in this position, candidates should possess the following qualifications:

  • A Bachelor’s degree in Marketing, Communications, or a related field.
  • Demonstrated experience in patient engagement, marketing, or comparable areas.
  • Exceptional communication and interpersonal skills.
  • Familiarity with various social media platforms and Google My Business management.
  • Ability to work collaboratively with healthcare professionals.
  • Strong organizational skills and meticulous attention to detail.
  • A self-motivated, goal-oriented mindset.

Job Posting Date: Wed, 30 Oct 2024 23:33:34 GMT

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