Product & Technology Communications Spec Sr-Audi

Job Description

Job Title: Product & Technology Communications Spec Sr

Company: Audi

Location: Virginia – Auburn Hills, MI

Pay:

AI Pay Analysis: To analyze the hourly rate for the “Product & Technology Communications Spec Sr” role in Auburn Hills, MI, it’s essential to consider various factors including industry standards, regional cost of living, and the specific responsibilities associated with the role. Typically, communications specialists in technology sectors can expect hourly rates ranging from $30 to $60 per hour, depending on experience and the complexity of the role. Given that Auburn Hills is home to various automotive and technology companies, salaries may lean towards the higher end of that range or even exceed it for specialized positions. To determine competitiveness, compare the offered rate against this benchmark and local job market trends, along with reviews from current or past employees in similar roles at comparable organizations. Overall, if the hourly rate falls within or above this range and corresponds to the qualifications required, it can be considered competitive and aligned with industry standards.

Job description:

"Vorsprung durch Technik," or "Progress through Technology," embodies our company ethos, representing the foundational belief that drives the development of every Audi vehicle. This philosophy inspires innovative solutions, groundbreaking engineering, and cutting-edge design that have become hallmarks of the Audi brand. It challenges us to continually push boundaries, rethink conventional norms, and nurture our pioneering spirit—qualities that distinguish us both on the racetrack and the open road. In our unwavering quest to become the leading premium car brand in America, we seek individuals who share this spirit of innovation and a commitment to transcending the status quo in all aspects of our operation.

Role Summary:
The Senior Product & Technology Communications Specialist will play a crucial role in our product public relations efforts. This position involves enhancing the quantity and quality of media coverage pertaining to our core technologies, both current and future. The specialist will assist in crafting key messages and executing communications throughout the lifecycle of Audi products and technologies. Working collaboratively with the Communications team, the specialist will support product and technology launches alongside associated media initiatives, which encompass materials preparation, media outreach, and program execution.

Role Responsibilities:

• Cultivate and sustain strong relationships with targeted media outlets across technology, automotive, and other relevant platforms.
• Analyze factors influencing industry media coverage; develop impactful technology/product demonstrations, events, and media pitches that elevate the brand. Deliver information tailored to the requirements of various media channels.
• Oversee the development and management of press materials for all technology and product initiatives in the U.S., including press kits, photography, product details, and content for the Audi Press Website.
• Lead the organization of domestic technology/product/motorsport press events while participating in international functions to unveil new and updated products to the media, including tech, automotive, and general interest outlets.
• Support the communication of advancements in Audi products and technologies and represent the Audi brand as a spokesperson when necessary.
• Create key presentations as required.
• Generate ideas for technical symposiums that offer North American journalists firsthand insights into Audi’s advancements in areas such as piloted driving, connected car technology, lightweight construction, and MMI systems.
• Collaborate effectively with Product Managers and technology engineers/partners to leverage their expertise in narrative development.
• Work alongside Public Relations and Event agencies to maximize media impact.
• Manage demonstrations of products or technologies and serve as the company’s representative with media and technology partners.
• Collaborate within the Brand Marketing & Communications team to ensure optimal media coverage.
• Comprehend and apply knowledge of Communication KPIs and their driving factors.
• Assist in the planning and execution of press events both internationally and domestically as needed.
• Enhance the visibility of Audi spokespeople and personalities within the media landscape.

Qualifications:
Years of Relevant Experience:

• 7-10 years in a related field.

Education – Required:

• Bachelor’s degree.

Education – Desired:

• Bachelor’s degree in Communications, Marketing, Journalism, English, or Engineering.

Skills:

• Strong analytical and conceptual thinking abilities; adept in logical reasoning, creativity, and strategic planning.
• Excellent communication skills encompassing interpersonal relations, presentations, and written work.
• Proficiency in software applications and digital tools.
• Integrative mindset, adept at joining people, processes, or systems.
• Skilled in influencing and negotiation.
• Strong problem-solving capabilities.
• Effective resource management.

Specialized Skills – Required:

• Proficient in communication planning and execution, including the ability to communicate intricate technologies.
• Journalism-oriented writing style.
• Strong media relations expertise.
• Event planning and management skills.

Specialized Skills – Desired:

• Communications experience within an agency or OEM environment.
• Familiarity with technical topics and writing.

Work Flexibility:

• Willingness to travel 50% of the time.
• Flexible schedule, with occasional work and/or travel on weekends or late evenings as required.

Volkswagen Group of America is an Equal Opportunity Employer. We value and encourage applications from all backgrounds and do not discriminate based on race, sex, age, disability, sexual orientation, national origin, religion, color, gender identity/expression, marital status, veteran status, or any other characteristics protected by applicable laws.

Job Posting Date: Fri, 01 Nov 2024 23:14:21 GMT

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