Senior Living External Marketer-Allegria Village

Job Description

Job Title: Senior Living External Marketer

Company: Allegria Village

Location: Dearborn, MI

Pay:

AI Pay Analysis: To analyze the hourly rate for a “Senior Living External Marketer” in Dearborn, MI, one would need to compare the rate against industry benchmarks and local market standards. Typically, external marketers in the senior living industry may earn between $25 to $50 per hour, depending on experience and specific employer factors. Given the cost of living in Dearborn and the competitive landscape for marketing roles, an hourly rate at the lower end of this range may be considered less competitive, while rates at or above the midpoint would align more closely with industry standards. To determine competitiveness accurately, it’s essential to assess factors such as the specific responsibilities of the role, the organization’s size, benefits offered, and the candidate’s experience level.

Job description:

Allegria Village, a premier senior living community located in Dearborn, is seeking a full-time External Marketer to enhance our Independent Living offerings. The ideal candidate will possess a strong foundation in digital marketing complemented by creativity and innovation, essential in navigating this rapidly evolving and competitive industry. Adaptability is crucial for problem-solving, alongside strong analytical skills and a data-driven mindset. This role will require in-person marketing efforts, demanding enthusiasm, energy, and an engaging demeanor. We are looking for fresh, innovative ideas that effectively connect with seniors and promote our Independent Living community at Allegria Village.

The External Marketer will play a pivotal role in increasing community awareness among targeted audiences and establishing relationships with potential referral sources to maximize admissions. This individual will be responsible for building and maintaining a census that aligns with the occupancy goals of our community.

Key Responsibilities:

1. Identify and develop new business opportunities to meet established trends, while assisting in the creation and implementation of strategic sales plans.
2. Cultivate relationships with clients and referral sources.
3. Plan and execute marketing events aimed at engaging referral sources and potential residents.
4. Monitor competitive landscape and deliver compelling sales presentations and proposals to prospective clients.
5. Assist in developing and managing relationships with clients and homecare agencies, evaluating accounts, and overseeing projects to ensure timely completion.
6. Support sales campaigns and actively participate in relevant networking organizations.
7. Collaborate closely with the Senior Director and Administrator (if applicable) to develop and implement the weekly outreach plan and promote community involvement.
8. Oversee all phases of the sales and marketing process to guarantee that the community achieves and sustains its budgeted occupancy and revenue growth.
9. Work in partnership with the Independent Living marketing and admissions team on select events.
10. Undertake additional duties as assigned.

Additional Responsibilities:

• Conduct external marketing activities 3-4 days per week.
• Foster and maintain relationships with referral sources.
• Enhance our social media presence.
• Cultivate relationships with existing lead sources while generating new ones, including non-referral agency leads.
• Plan and coordinate community and facility marketing events, and attend relevant trade shows.
• Build and maintain community relationships with management and staff.
• Participate in weekly marketing meetings at the community.
• Engage in weekly conference calls with the Senior Director and/or Administrator.
• Submit daily and weekly marketing reports to direct supervisors, administrators, and corporate.

Qualifications:

• A minimum of two years of sales and marketing experience within the senior living sector is preferred.
• Proven success in event planning, referral source development, and navigating the sales process effectively.
• Excellent verbal and written communication skills.
• Strong proficiency with computer applications.
• Ability to build rapport with adult children of prospective residents, staff, physicians, and the broader community.
• Compassionate listening skills.

Education/Certification:

• An Associate’s or Bachelor’s degree is preferred.

Job Posting Date: Mon, 28 Oct 2024 03:02:32 GMT

Apply now!