Sr Manager, Brand Marketing-WK Kellogg Co

Job Description

Job Title: Sr Manager, Brand Marketing

Company: WK Kellogg Co

Location: Battle Creek, MI

Pay: $139400 – 183015 per year

AI Pay Analysis: The annual salary range of $139,400 to $183,015 for a “Sr Manager, Brand Marketing” position in Battle Creek, MI translates to an hourly rate of approximately $67 to $88. This compensation appears competitive when compared to industry standards and regional benchmarks. Typically, senior brand marketing managers in the Midwest, particularly in sectors such as consumer goods and retail, fall within a similar range, depending on experience, company size, and specific responsibilities. Additionally, considering the cost of living in Battle Creek, this salary reflects a strong offering that aligns well with market expectations for such roles.

Job description:

As a Senior Brand Manager at WK Kellogg Co, you will serve as the brand leader for some of our most iconic cereal brands, including Froot Loops, Apple Jacks, Corn Pops, and Krave. This role requires collaboration with cross-functional teams and agency partners to develop insightful brand strategies and robust commercial plans aimed at driving growth for the core business. We seek a candidate who possesses strong analytical skills, a profound understanding of consumer insights, and a passion for creativity, all of which are essential for crafting marketing programs that foster brand recognition, loyalty, and ultimately, growth.

This is a hybrid position, necessitating your commutability within 61 to 200 miles of our headquarters in Battle Creek, Michigan. The expectation is to be in the office for one consecutive Tuesday or Wednesday each month, with affiliated commuting expenses reimbursed. Some travel (up to 10%) may also be required.

Working Relationships:

• Internally, you will collaborate closely with the directors of brand marketing and other members of the Brand Marketing team. Additionally, you will engage with cross-functional partners across sales, innovation, supply chain, finance, media operations, and legal departments.
• You will supervise one Senior Associate Brand Manager.
• You will cultivate strong relationships with advertising agencies, media partners, and other marketing vendors.

Responsibilities include:

• Developing a comprehensive brand strategy for your portfolio that aligns with the overall strategy of WK Kellogg Co.
• Overseeing brand positioning, visual identity, media plans, and creative development to drive market share growth.
• Leading the planning, execution, and performance evaluation of multi-channel marketing campaigns across digital, social, CTV, OLV, and other platforms.
• Partnering with agencies and internal stakeholders to create compelling brand content and activation plans.
• Collaborating with sales and commercial partners to ensure strong execution and measurable market impact.
• Managing P&L, budget allocations, and performance metrics to enhance brand growth and operational efficiency.

Preferred Education and Experience:

• A Bachelor’s degree in a related field is required; an MBA or a Master’s degree in marketing, business management, or a related field is preferred.
• A minimum of 5 to 10 years of experience in brand marketing is essential.
• Proficiency in analyzing market sales performance drivers using Circana or Nielsen data.
• A proven record of developing and executing strategic brand plans, particularly in collaboration with agencies.
• Self-motivated, with a demonstrated ability to inspire and collaborate with teams in a creative environment.
• An aptitude for influencing and engaging with executive-level leaders through both formal and informal communications and presentations.

Compensation Insights:
The salary range for this position is $139,400.00 – $183,015.00. Salary offers are determined based on role and level, with starting base pay influenced by job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions.

At WK Kellogg Co, we recognize that our success relies on our most valuable asset—our people. Therefore, we are dedicated to providing benefits and programs that support your total health and well-being, physically, financially, emotionally, and socially. The benefits offered in association with this position may include:

• Eligibility for an incentive plan bonus
• Health, dental, and vision insurance
• A savings and investment plan with company match and contributions
• Paid time off, including sick leave
• 11 paid holidays
• An employee stock purchase program
• Life insurance, AD&D insurance, and short-term/long-term disability coverage
• Tuition reimbursement and adoption assistance for eligible employees
• An employee recognition program

These offerings are subject to WK Kellogg Co policies, which will take precedence in the event of any discrepancies.

About WK Kellogg Co:
At WK Kellogg Co, we are committed to delivering our best to everyone, every day through our trusted foods and brands. Since our inception in 1894 with the creation of Corn Flakes, we have fostered innovation and entrepreneurial spirit, driving our mission to produce high-quality products while nurturing communities. Our renowned brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, and Bear Naked. As a staple in the majority of North American households, our brands contribute positively to the lives of millions, reinforcing a sense of physical, emotional, and societal well-being. For more information, please visit our website.

WK Kellogg Co proudly offers industry-competitive benefits that cater to each role’s unique requirements. Please inquire with your recruiter for further details.

If you require reasonable accommodation during the application or hiring process, please contact us at [email protected].

The Finer Print:
This position necessitates the ability to perform a full shift, arrive on time, work overtime as required, and operate according to the schedule established for job compliance with or without reasonable accommodation.

WK Kellogg Co is an Equal Opportunity Employer committed to fostering an inclusive work environment that welcomes diverse talent. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

For U.S. applicants: In accordance with state law and local ordinances, WK Kellogg Co will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s Form I-9 to confirm work authorization.

Let us work together to create Gr-r-reat days.

Job Posting Date: Tue, 11 Mar 2025 23:30:06 GMT

Apply now!